2025 LOA - UKI - Senior Social Brand Manager

Support marketing team with talent management for local campaign shoots

Own social activation & content strategy in line with brand calendar

Invent the big social idea & hook as part of the wider campaign and media plan

Identify the right talent for campaigns (new faces & key VIP drivers) - creation of brand tribes

Create content for advocacy/social-only campaigns & boost best content on paid media

Social Commerce

Build a bold social commerce strategy on TikTok Shop, identifying top social sellers and aligning activation with key calendar moments driven by NPD and social gems

Responsible for Amazon Prime Day plans and activation - selecting key influencers, products, and messaging, working alongside the e-commerce activation team.

Boost trend-led "pull" content

Own reactive media pool to boost trend-led content.

Relationships

Manage relationships with talent & agents used in paid campaigns

Identify suitable talent - creation of brand tribes & tracking influencer performance in Tracker for paid campaigns

Paid Performance Reporting:

Drive social share of voice and report monthly

Conduct post-campaign analysis of influencer campaigns via Traackr reporting

Track & report CPV / CPE & optimize spends

WHO YOU ARE

• Skills in influencer marketing, social content creation, reporting, new formats, and talent management

• Creative eye with attention to detail

• Passion for sharing socially relevant information

• Ability to communicate updates to key stakeholders

• Experience working in a fast-paced, demanding environment

• Collaborative team player willing to support wider team efforts

• Ability to maintain an authentic brand voice across social platforms

• Knowledge of social media management and analytics tools

WHAT WE OFFER

Our industry-leading benefits package shows how much we value our people. Enjoy perks like discounts on brands like YSL, CeraVe, Armani, Kiehl's, Garnier, private medical and dental insurance, gym memberships, mental health support, family leave, and fertility leave. We also offer learning opportunities, leadership programs, and more.

WHO WE ARE

L'Oréal operates in 150 markets, with €29 billion sales, committed to creating inclusive beauty and sustainability. Our brands include L'Oréal Paris, Maybelline New York, Garnier, NYX, and others, dedicated to democratizing beauty and making a positive impact.

HOW WE RECRUIT

We promote diversity, equity, and inclusion in all employment practices. We welcome applicants from all backgrounds and perspectives. You can apply to up to three jobs within 30 days, but cannot withdraw applications once submitted. Please use "Your Application Space" to manage your applications and avoid creating multiple accounts.