VP/Head of Performance Marketing

Updraft. Helping you make changes that pay off.

Updraft is an award winning, FCA-authorised, high-growth fintech based in London. Our vision is to revolutionise the way people spend and think about money, by automating the day to day decisions involved in managing money and mainstream borrowings like credit cards, overdrafts and other loans.

• A 360 degree spending view across all your financial accounts (using Open banking)
• A free credit report with tips and guidance to help improve your credit score
• Native AI led personalised financial planning to help users manage money, pay off their debts and improve their credit scores.
• Intelligent lending products to help reduce cost of credit

We have built scale and are getting well recognised in the UK fintech ecosystem.

• 800k+ users of the mobile app that has helped users swap c £500 m of costly credit-card debt for smarter credit, putting hundreds of thousands on a path to better financial health
• The product is highly rated by our customers. We are rated 4.8 on Trustpilot, 4.8 on the Play Store, and 4.4 on the iOS Store.
• We are selected for Technation Future Fifty 2025 - a program that recognizes and supports successful and innovative scaleups to IPOs - 30% of UK unicorns have come out of this program.
• Updraft once again featured on the Sifted 100 UK startups - among only 25 companies to have made the list over both years 2024 and 2025.

We are looking for exceptional talent to join us on our next stage of growth with a compelling proposition - purpose you can feel, impact you can measure, and ownership you'll actually hold. Expect a hybrid, London-hub culture where cross-functional squads tackle real-world problems with cutting-edge tech; generous learning budgets and wellness benefits; and the freedom to experiment, ship, and see your work reflected in customers' financial freedom. At Updraft, you'll help build a fairer credit system.

Role

TheVP/ Head of Performance Marketing will play a key role in shaping and executing the company's marketing strategy. This role will oversee all of Direct and paid marketing efforts, from Meta, Google, Tiktok and across across new and established channels. This is a budget ownership role that optimises for marketing cost and credit profile.

You'll step into a collaborative team and own the paid marketing budget, applying your deep experience to supercharge growth results. You should thrive on data and enjoy translating insights into action.

This role works cross-functionally with creatives, brand marketers, growth and data engineers to deliver exceptional results.

The ideal candidate is a seasoned Performance Marketing professional with a strong background in consumer, financial services and ideally lending fintechs that has managed and scaled paid media to £5m+ budgets with ROAS or CAC accountability.

Responsibilities

• Set channel mix, CAC/ROAS guard-rails and quarterly media allocations across Meta, Google, TikTok, Affiliate, Display & emerging channels. Present growth scenarios to exec team; own forecast vs. actuals.
• Optimise the server-side tracking and partner with Data Engineering team to build automated budget allocation engine and dashboards.
• Direct and own hands-on strategy for Advantage+ Shopping, Performance Max, broad-match Search, Programmatic Display & UAC campaigns.
• Codify playbooks for bid-strategy experiments, budget scaling rules and creative testing
• Partner with Design team to produce high-velocity UGC, statics and vertical video.
• Partner with growth team for conversion rate optimisation
• Ensure compliance & governance to FCA rule frameworks, manage consent frameworks, and maintain change-control on media budgets and tagging.

We do not believe in silos and departments that are typically found in banks and other lenders. As part of the team you will work across multiple disciplines to drive high impact and great customer outcomes.

The perfect addition to our team will have:

• An independent and self-driven approach;
• 7+ yrs scaling paid media to £5m+ budgets with ROAS or CAC accountability
• Expert in Meta Advantage+, Google Performance Max & Search Ads 360
• Proven track record building server-side attribution stacks & LTV bidding loops
• a passion for data and analytics, being able to hack around in python/SQL and build models
• Analytical storyteller comfortable in board meetings
• Experience in credit/fintech, lending, or regulated B2C sectors
• Scaleup experience a big plus

We are a small team so it is important that the successful candidate is not only technically highly competent, but also a great cultural fit with shared ambition with the rest of the team.

• Share options in a potentially high value business with an amazing platform in place
• Being one of our first 50 employees and engaging in a key leadership position, you will help shape the future and culture of this company for the long term.
• Mentorship & support from an experienced executive team
• A great employee benefits package with private healthcare

We welcome applications from all and are fully committed to diversity and equality as an equal opportunities employer.

We also support flexible working.

Further enquires and applications (CV and covering letter) should be sent to