VP Product Management

• Define the long-term global product vision and seasonal range direction for Canterbury


• Lead range architecture, product lifecycle planning and portfolio priorities across key product areas


• Translate rugby performance, teamwear, training and lifestyle opportunities into clear product briefs and commercial choices


• Partner with Design, Development, Brand Marketing and GTM to align product stories, launch moments and sell-in priorities


• Lead and coach the Product Management team, setting clear priorities, accountabilities and ways of working


• Use consumer insight, athlete feedback, market data and commercial performance to shape product decisions


• Identify growth opportunities, innovation platforms and simplification opportunities across the range


• Improve product creation processes, tools and decision forums so teams can move with pace and clarity


• Maintain a clear view of range architecture, lifecycle choices and product priorities each season


• Bring together consumer insight, commercial feedback and development feasibility to make ambitious, deliverable product decisions


• Own the product management calendar, ensuring range strategy, pricing, margin, lifecycle and launch decisions are made on time


• Create clear product briefs connecting consumer insight, commercial opportunity, design direction and development feasibility


• Lead cross-functional range reviews, trade-off decisions and prioritisation across categories and pods


• Use performance data, consumer insight and market intelligence to improve future range architecture


• Build capability within the Product Management team and establish consistent ways of working


• Partner closely with regional teams so product direction is globally led but commercially relevant

Requirements

• Significant product management experience in performance sport, team sport, apparel or consumer goods


• Proven ability to set product strategy across multi-category, multi-market ranges


• Strong commercial judgement balancing brand, consumer, cost and margin needs


• Experience partnering with Design, Development, Brand, Commercial and regional teams


• Leadership experience coaching product teams and influencing senior stakeholders


• Strong storytelling and communication skills to translate strategy into clear product direction


• Practical, delivery-focused approach with high attention to range clarity, timelines and execution


• Confidence working through ambiguity and making trade-offs between consumer need, commercial opportunity, cost, timing and operational complexity


• Significant product management or merchandising leadership experience in sport, apparel, footwear or consumer goods

Core Competencies

Demonstrates expertise in product management within performance sports and consumer goods, with a strong focus on strategy development, cross-functional collaboration, and market-driven decision-making. Capable of leading teams to deliver clear product direction while balancing commercial and consumer needs.

Highest-signal resume keywords

• Product Management Experience


• Product Strategy Development


• Leadership Experience


• Strong Commercial Judgement


• Cross-Functional Collaboration

ATS Optimization Keywords
Hard Skills

• Product Lifecycle Planning


• Range Architecture


• Market Data Analysis


• Consumer Insight Utilization


• Product Brief Creation


• Performance Data Analysis


• Portfolio Prioritization


• Trade-Off Decision Making


• Innovation Platform Identification


• Range Clarity Execution

Soft Skills

• Storytelling


• Communication Skills


• Coaching


• Delivery-Focused Approach


• Confidence in Ambiguity

Industry Keywords

• Performance Sport


• Team Sport


• Apparel


• Consumer Goods


• Footwear


• Commercial Performance


• Market Intelligence


• Product Management Calendar


• Regional Team Collaboration


• Multi-Category Strategy