VP of Growth

Posted 4 hours 12 minutes ago by Jobtailor

Permanent
Full Time
Other
London, United Kingdom
Job Description
  • Lead the Growth team across product marketing, content and brand, growth marketing, and a four-person BDR team
  • Own the entire customer journey from education and awareness through loyalty and referral
  • Build a programmatic, measurable pipeline engine across ABM, events, content, and outbound
  • Establish systems, cadences, metrics, and accountability across channels and campaigns
  • Directly manage, coach, and develop four Business Development Representatives
  • Conduct weekly pipeline reviews, call coaching, sequencing strategy, and meeting-generation activities
  • Orchestrate a multidisciplinary marketing team and prioritise campaigns and content investments around pipeline
  • Drive account-based marketing programmes and coordinate multichannel activity across target enterprise accounts
  • Own funnel data, attribution, stage conversion rates, and channel pipeline contribution
  • Partner with the VP of Sales on funnel data and handoff quality
  • Partner with Product on positioning, ICP expansion, and new market entry
  • Balance existing-product priorities with new experiments
  • Report directly to the CEO and serve on the senior leadership team
Requirements
  • 5-8+ years in demand generation, growth marketing, or pipeline-focused marketing roles in venture-backed B2B SaaS
  • Enterprise GTM experience
  • Experience operating with 12-18+ month enterprise sales cycles
  • Experience with account-based approaches for enterprise accounts
  • Passion for understanding customer needs, challenges, communication styles, and channels
  • Track record of building process and rigour where they did not previously exist
  • Strong data orientation, including dashboards, KPIs, attribution analysis, and data-driven prioritisation
  • Comfort with small SAM and niche markets
  • Attention to detail; application must mention the word "crane"
  • Experience in construction, infrastructure, or built-environment industries is nice to have
  • Familiarity with AI/ML products and marketing technical capabilities to non-technical buyers is nice to have
  • Experience expanding an ICP into adjacent segments is nice to have
Core Competencies

Demonstrates expertise in demand generation and growth marketing within B2B SaaS, focusing on account-based marketing strategies and data-driven decision-making. Proven ability to lead teams, manage customer journeys, and optimize pipeline performance across various channels.

Highest-signal resume keywords
  • Demand Generation
  • Account-Based Marketing
  • Data Analysis
  • Team Leadership
  • Enterprise GTM Experience
Hard Skills
  • Pipeline Management
  • Attribution Analysis
  • KPI Development
  • Process Building
  • Campaign Optimization
Soft Skills
  • Coaching
  • Communication
  • Attention to Detail
  • Customer Understanding
Industry Keywords
  • B2B SaaS
  • Enterprise Sales Cycles
  • Construction Industry
  • Infrastructure
  • Built Environment
Tools & Technologies
  • Dashboards
  • CRM Systems
  • Marketing Automation Tools