VP of Content

• Shape and lead the company's content strategy
• Own the full content organisation, including flagship brands, original content, owned IP, YouTube, and the content budget
• Develop flagship brands into distinct identities with their own audiences and revenue streams
• Own the development pipeline from short-form formats to long-form shows and YouTube franchises
• Set content priorities, define quality standards, and decide when to stop investing
• Drive US-first audience growth
• Build a dedicated YouTube team and grow flagship brands on YouTube
• Own revenue generated directly from content, including platform income, monetised formats, and licensing
• Turn editorial ideas into repeatable, sellable products in partnership with Commercial
• Own the full content P&L across staffing, original content, creator, and licensing spend
• Build a scalable content organisation with clear brand ownership, strong managers, and development capability across the UK and US
• Report directly to the CEO

Requirements

• Senior content leader from social publishing, digital media, or the creator economy
• Experience operating at executive level
• Experience building original formats, shows, or intellectual property that audiences return to
• Experience turning successful content into products brands pay for
• Strong knowledge of YouTube channel growth, format development, and audience building
• Experience owning and managing a substantial content budget
• Demonstrated use of AI to improve workflows and team speed
• Experience building leaders, strong management systems, and scalable organisations
• Genuine understanding of US audiences and their behaviour across platforms

Core Competencies

Demonstrates expertise in shaping and leading content strategy, managing substantial content budgets, and building scalable content organisations. Proven ability to drive audience growth on platforms like YouTube while developing original formats and monetisable products.

Highest-signal resume keywords

• Content Strategy Leadership
• YouTube Channel Growth
• Original Format Development
• Content Budget Management
• Team Building and Management

ATS Optimization Keywords Hard Skills

• Content Development
• P&L Management
• Audience Building
• Format Development
• Monetization Strategies

Soft Skills

• Leadership
• Strategic Decision-Making
• Collaboration

Industry Keywords

• Digital Media
• Creator Economy
• Social Publishing
• US Audience Understanding

Tools & Technologies

• AI Workflow Improvement