Vice President of Marketing

Overview

• Lead marketing at a global food company.
• Opportunity to develop multiple brands.

About Our Client

A leading producer of specialty and artisan cheeses in the United States. With a strong heritage of craftsmanship and innovation, the company combines traditional cheesemaking techniques with modern practices to deliver award-winning products across retail and foodservice channels. Operates multiple production facilities in Wisconsin and is committed to sustainability, local sourcing, and quality.

Job Description

• Act as a member of the executive team (ELT), bringing the consumer's perspective to strategic discussions and supporting the Managing Director (MD) and other leaders in making market-driven decisions.
• Lead and inspire the marketing team, building a high-performing, collaborative group that delivers results, drives innovation, and continuously develops talent.
• Assume P&L responsibility for brands
• Use market and consumer insights to shape and drive the brand and marketing strategy, ensuring the brand is strong, positioning is clear, and initiatives deliver tangible results.
• Own the portfolio and innovation strategy, managing categories, product launches, and mix performance to turn market opportunities into profitable growth.
• Plan and execute integrated marketing campaigns across launches, packaging, innovations, and digital channels, focusing on ROI and strengthening the brand.
• Ensure alignment with all areas of the company to ensure marketing strategies are aligned and deliver maximum impact.
• Support the company's expansion by driving strategic marketing initiatives that enable distribution growth and access to new segments in the US.
• Manage the budget and performance indicators, controlling KPIs, portfolio profitability, and efficient use of resources while fostering a results-oriented management culture.
• Work closely with the Managing Director to align on strategic guidelines.

The Successful Applicant

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven track record in senior marketing roles, with 15+ years of experience driving brand growth, customer engagement, and market impact.
• Experience in consumer-packaged goods marketing
• Deep understanding of marketing strategy, brand management, pricing, positioning, and customer insights.
• Demonstrated ability to identify new market opportunities and drive sustainable business growth.
• Strong strategic thinking, analytical skills, and business acumen, with the ability to interpret data, spot trends, and turn insights into action.
• Exceptional leadership, communication, and interpersonal skills to inspire and align diverse teams around a shared vision.
• Experience building and maintaining relationships with key customers, partners, and stakeholders across the organization.
• Proven ability to perform in a fast-paced environment, deliver results in a dynamic market, and adapt to changing business needs.
• Ability to travel approximately 30% of the time (domestically and internationally), with flexibility for additional travel as needed.
• High level of professionalism, confidentiality, and organizational skills.

What's on Offer

• Competitive annual salary ranging from $300,000 to $375,000 USD.
• Comprehensive benefits package to support your well-being.
• Opportunity to work in a leadership role within the FMCG industry.
• Collaborative and professional work environment in Stoughton.
• Potential for career growth and advancement within the organization.