Travel Retail Regional Retail Manager (Midlands and North)

As the Retail Business Manager, you will be instrumental in driving L'Oréal's retail performance and brand image across these crucial markets.

YOUR ROLE & RESPONSIBILITIES Retail Business Development

• Proactively identify and capitalize on new business opportunities within the retail landscape.
• Participate actively in local negotiations with Area Managers (AM) to secure strategic partnerships.
• Collaborate with AMs to implement L'Oréal Group's annual plan, ensuring the achievement of sellout objectives (SO) and market share gains.

Retail Excellence and Operational Management

• Coordinate and elevate Retail Excellence at every Point of Sale (POS), setting high standards for execution.
• Develop and implement robust action plans, fostering strong relationships and effective interactions with airport interlocutors.
• Supervise all retail implementations, including projects, events, and action plans within the Nordics Zone.
• Guarantee successful and seamless operational implementation of retail strategies in the field.
• Ensure the consistent representation of our brand image, meticulously monitoring shop quality and merchandising standards.

Team Leadership and Performance Management

• Effectively allocate Beauty Advisors (BA) and promoters per brand in collaboration with the AM.
• Manage BA teams comprehensively, overseeing recruitment, setting clear objectives, and managing commission structures.
• Oversee and ensure high-quality training for BAs delivered by the Retail Trainers (RT).
• Provide daily coaching to BA teams, focusing on service excellence, sales conversion, and animation initiatives such as "My Beauty Club."
• Organize and manage generic staff events to foster team cohesion and motivation.

Performance Monitoring & Reporting

• Produce comprehensive reports and in-depth analyses, covering performance metrics and competitor activities in the field.
• Implement effective follow-up mechanisms on sales objectives (SO) plans and analyze results to identify areas for improvement.
• Provide constructive field feedback to relevant stakeholders.
• Collaborate closely with Visual & Retail Merchandisers for orders, planograms, installation, and maintaining an up-to-date visual database.
• Continuously improve and follow-up on SO and results, driving continuous performance enhancements.
• Take full responsibility for overall performance and growth within your markets.
• Monitor and optimize resource allocation within the defined budget.

PROFILE WE ARE LOOKING FOR

• Proven experience in retail management, demonstrating a strong understanding of our industry.
• Strong leadership skills with experience managing and motivating diverse teams, and a track record of fostering talent development.
• Excellent negotiation and communication abilities, with a knack for building strong relationships with internal colleagues and external partners.
• A strategic mindset with a results-oriented approach and acute business acumen, aligned with L'Oréal's ambitious targets.
• Demonstrated ability to analyze data, produce insightful reports, and translate them into actionable strategies that drive business forward.
• Experience in merchandising and visual presentation is highly valued, contributing to our brand's excellence.
• Ability to work independently and thrive as part of a dynamic, international team, embodying L'Oréal's collaborative spirit.