TikTok Shop - UK Shopping Center Operations Manager
Posted 7 days 8 hours ago by TikTok
About the team: TikTok Shop is an e-commerce platform fully integrated into TikTok. We are looking for a Shopping Center Operations Manager to drive the growth of TikTok Shop's Shopping Center business in the UK. This role will own local Shopping Center channel operations and growth strategy, with a primary focus on product incubation, user operations, campaign operations, and local market execution. The ideal candidate has solid e-commerce or platform operations experience, a deep understanding of the UK consumers and the e-commerce landscape, and the ability to turn data insights into actionable business strategies. You will work closely with multiple cross functional teams - including Product, Algorithm, Recommendation, Category, Marketing, and central operations - to continuously improve the Shopping Center user experience and drive sustainable business growth.
- Channel Operations: Own Shopping Center channel assortment management and subsidy strategy optimization; leverage local UK consumer trends and key category seasonal demand to identify product opportunities, develop campaign plans, and drive execution.
- Product Incubation: Improve product cold start efficiency in the UK market, developing incubation strategies from the first order (0 to 1) through scaling (1 to 10), to improve product sell through efficiency.
- User Operations: Optimize the user journey to improve Shopping Center visit penetration and engagement rate; design and execute refined subsidy strategies (coupon packs, BXGY, channel subsidies) and evaluate subsidy ROI; develop new customer acquisition and existing customer retention strategies to optimise full user lifecycle value.
- Cross team Strategy & Execution: Partner with Product, Algorithm, Recommendation, GNE and central operations teams to identify traffic, assortment and user experience issues, and translate insights into actionable product or operational improvements.
- Experience in e-commerce, marketplace, or platform operations; experience in shopping center / marketplace / platform channel operations is preferred.
- Deep understanding of the UK e commerce consumers, including category preferences, seasonal demand, price sensitivity, the e commerce landscape, and fulfillment/returns expectations.
- Ability to build an operational data/metrics system; analyze the conversion funnel (visit click add to cart order), evaluate subsidy ROI, and design A/B experiments to drive business growth.
- Goal oriented with strong ownership mentality; able to independently drive projects from 0 to 1.
- A deep understanding of the EU e commerce landscape is highly desirable.
- Fast learner, proactive, and resilient, able to perform and excel in fast paced, ambiguous environments.
- Excellent cross cultural and cross team communication and collaboration skills.