Strategy Manager

Overview

This role will shape the customer marketing strategy for their propositions. Exciting, high growth consumer finance business.

About Our Client

The client are a high growth, customer-centric financial services firm who are growing their customer strategy and proposition function. They are looking to hire a Strategy Manager who will be central in shaping and guiding how the business delivers for customers at a strategic level. This role will focus on the "what" ensuring the brand strategy and customer propositions are aligned and meaningful.

Job Description

Key responsibilities of the strategy manager:

The role will support two core areas:

1. Customer Propositions & Positioning

   • Shape customer propositions by applying a strong understanding of the brand.
   • Ensure positioning resonates with different customer groups.
   • Use insight to refine propositions and customer experiences over time.

2. Brand Strategy (Customer Focus)

   • Manage and deliver the brand strategy for customers.
   • Bring the brand to life in a way that helps customers understand and connect with it.
   • Use insights from brand activations to evolve how the brand is positioned.

What this role is not:

This is not a traditional Brand Manager role. It will not:

• Create new brands or branding.
• Own brand guidelines, governance, or design systems.
• Work across multiple brands.

Instead, the focus is on using brand strategy and customer insight to guide Marketing, Propositions & Customer Strategy.

The Successful Applicant

The successful candidate:

• Proven experience in customer strategy, propositions, or brand strategy.
• Strong ability to translate brand insight into actionable customer strategies.
• Experience working with cross-functional marketing or proposition teams.
• Excellent communication and influencing skills.
• Strategic thinker with the ability to simplify complex ideas.

What's on Offer

Competitive