Strategic Shopper Marketing Lead - Off Trade

Bacardi-Martini Limited is seeking a Senior Trade/CPA Marketing lead to shape BTL programming for premium brands in the UK, partnering with Regional Brand Directors and Local CPA to ensure aligned in-market execution.

You will own BTL planning for defined brands, handover workstreams at 80% ready, and drive shopper-centric POSM development with regional suppliers, ensuring compliance and impact through the purchase path.