Strategic Marketing Analytics & MMM Lead

Posted 21 days 13 hours ago by Jobtailor

Permanent
Full Time
Marketing & PR Jobs
London, United Kingdom
Job Description

Jobtailor is seeking a senior analytics leader to design and run experimentation frameworks (geo-based, holdout) and to advance the MMM capability, calibrating models and translating results into actionable budget recommendations for senior leadership.

You will build and deploy advanced models (LTV, churn, segmentation), own the marketing data stack (dbt, SQL), mentor analysts, and partner with Finance, Data Engineering, and Marketing Technology to scale data-driven decisions across the