Store Manager

Hi, we're Ace & Tate - and yes, we make glasses. But more than that, we make working here worth your while.

We are looking for a Store Manager in Central London, 40 hours.

What our Store Managers do

• Lead with energy and purpose by driving sales, motivating your team, and creating a positive in-store atmosphere.
• Recruit, onboard, and train to build a skilled and confident team with strong optical knowledge and excellent customer care.
• Drive performance by tracking KPIs and supporting the team in reaching sales and satisfaction goals, working closely with HQ as one unified team.
• Manage daily operations by handling scheduling, inventory, and ensuring efficient workflows.
• Deliver standout service by guiding customers through every step of the eye test journey with care and expertise.
• Apply your optical skills by helping customers choose the right frames and lenses, carrying out precise adjustments, and cutting lenses to specification.

What we offer

• £35,550 - £51,000 per year based on full-time, plus up to 16% monthly bonus when store targets are reached.
  Salary offered within this range depends on experience.
• Time to recharge with 28 days of holiday entitlement, increasing up to 33 days after two years of service based on full-time employment.
• We care about you by offering wellbeing support, including healthy snacks, a collaboration with ClassPass, and the opportunity to book free sessions with a certified psychologist through OpenUp.
• See in style with up to two free pairs of glasses per year, plus discounts for friends and family.
• Time to give back with 1 paid Volunteering Day per year for employees working 32+ hours per week.
• A culture to love through frequent and memorable team events.
• Time to grow with unlimited access to our internal learning portal.

Store Manager

London

40 hours

Why Ace & Tate? We don't just sell glasses. We help people look good, feel good, and see clearly. If you love working with people, value good design, and want to grow in a supportive team, this could be the place for you. People first

Our stores run on human connection. You'll help customers find the perfect fit, build genuine relationships and create a positive, welcoming environment. Teamwork matters here. When the store hits its goals, everyone shares in the success with monthly bonuses.

Frequently Asked Questions How do I apply for a store role at Ace & Tate?

You can apply directly via our careers site. Once we've received your application, you'll get a confirmation email and we'll be in touch as soon as possible. Can't find a role that fits? Feel free to email us at .

What does the recruitment process look like for store roles?

Here's how we hire in retail:

Apply: Send in your application (we actually read every single one).

Intro call: A quick chat with our Talent team to hear your story and tell you more about us.

Store visit: Meet the team, see the store and get a real feel for what it's like to work with us.

The finale: If it's a mutual yes, we'll send you an offer. Now it's time to celebrate!

What is it like to work in an Ace & Tate store?

Our stores are friendly, fast-paced and design-driven. You'll help customers find the perfect glasses, offer style and eyecare advice and collaborate with a supportive, energetic team. Every role contributes to creating a standout customer experience.

Are there opportunities to grow in-store?

Yes! Clear career paths exist from Retail Assistant to Assistant Store Manager to Store Manager. You can also train as a Refractionist or study to become a certified Optician, with financial and training support where applicable.

Do I need prior experience in retail or optics to join a store?

No - we welcome candidates from diverse backgrounds. Full onboarding, hands-on training and ongoing support will help you succeed in your role.