Store Manager

JD Sports- 0691 Dartford, Unit 5, Dartford, Kent, United Kingdom

Job Description

Posted Monday 5 January 2026 at 01:00

Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni channel retailer of Sports Fashion, Outdoors and Gyms with our colleagues working in stores across several retail fascias in many markets around the world.

JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally.

We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people led, innovative and customer focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day to day objectives.

Role Overview

The Store Manager oversees daily operations, drives sales performance, manages a team of motivated employees, and ensures exceptional customer service to achieve business goals.

Responsibilities

• Effectively run all store operations to meet or exceed sales & KPI targets, set clear sales goals, track performances whilst evolving processes to ensure continuous store growth.
• Create and maintain colleague schedules to ensure proper coverage and productivity.
• Build a positive team culture through recruiting, training and continuously developing your team, and increase chances of store success.
• Analyse sales data and financial reports to make quick and well informed decisions, identifying and responding to areas of opportunity operationally & commercially.
• Develop and implement strategies to meet and exceed sales targets.
• Attract, engage and motivate customers into making purchases by using the latest visual merchandising techniques, ensuring merchandise displays are attractive and align to brand guidelines.
• Ensure teams deliver the highest level of service in store to achieve a positive net promoter score (NPS).
• Address customer inquiries, feedback, and complaints in a timely and professional manner.
• Drive existing customer loyalty programs and promotions to enhance customer engagement.
• Maintain compliance with company policies, procedures, and regulatory requirements.
• Monitor and control store expenses to stay within budget.
• Ensure the store complies with health & safety regulations.

Role Objectives and KPIs

• Contribute to achieving or exceeding the store's monthly sales target.
• Drive all additional KPIs including but not limited to Units, Conversion, ATV, UPT.
• Achieve upselling or cross selling targets.
• Maintain a high Net Promoter Score.
• Ensure stock accuracy during store audits.
• Ensure all new colleagues complete mandatory training required.
• Ensure employee satisfaction, store engagement survey results meet or exceed company benchmarks.
• Ensure operational costs are kept within the allocated budget.

Skills and Experience

• Previous management experience in a fast paced retail/customer facing environment.
• Passionate about retail & hold a good understanding of the latest trends and competitors.
• Hold strong leadership skills & have previous experience of coaching and developing a strong team.
• Proven track record of managing and exceeding sales targets and KPIs.
• Have experience in analysing reports & making commercial decisions.
• Keen eye for detail & commerciality. Previous experience within visual merchandising would be advantageous.
• Promote JD Group values to internal and external stakeholders.

Benefits

• Quarterly discretionary bonus schemes.
• Company discount of 30% off a large number of products in store and online (JD Sports, Size?, Foot Patrol, Blacks, Millets, GO Outdoors).
• Exclusive deals and discounts and offers from retail and hospitality businesses through our online benefits platform (TELUS Health).
• Access to digital health and well being services through our benefits platform (TELUS Health).
• Health cash plans.
• Wide range of internal development courses to support personal and professional development throughout your career journey with the Group.
• Access to apprenticeships & accredited qualifications - earn while you learn and gain nationally recognised qualifications (England Only).
• Health Care Cover.
• Discounted Gym memberships at JD Gyms.
• Life Assurance.
• Access to colleague networks, to share lived experiences and support initiatives that drive positive change.
• Opportunities to volunteer and contribute to JD Foundation.
• Employer engagement forums to help influence positive change.