SEO & Generative Engine Optimisation Consultant

SEO & Generative Engine Optimisation Consultant

London

3 Month Contract

£250 - £312/day inside IR35

We're looking for an experienced SEO & Generative Engine Optimisation (GEO) Consultant to support our retail client in shaping and embedding an approach to organic visibility in a rapidly evolving search landscape.

This role will focus on assessing existing Search Engine Optimisation and content foundations, defining best-practice approaches for generative and AI-driven search platforms, and enabling teams to adapt to changes across traditional and emerging search experiences.

Working with our retail client and their cross-functional stakeholders, as well as external agency partners, you'll provide strategic guidance, practical frameworks, and actionable recommendations to future-proof organic performance.

This is a project-based, contract role with a clear emphasis on strategic development, capability uplift, and delivery of tangible outputs.

Key Responsibilities

• Assess the retail client's current SEO and content maturity, identifying gaps, risks, and opportunities across traditional and generative search
• Define a clear Generative Engine Optimisation (GEO) strategy aligned with wider marketing and performance objectives
• Establish best-practice frameworks for content, technical SEO, and structured data to support AI-driven and generative search visibility
• Prioritise high-impact initiatives, balancing quick wins with long-term strategic value
• Work with the client's Digital, IT, Creative, and Data teams to ensure technical readiness, aligned content approaches, and clear measurement frameworks
• Act as a central SEO and GEO subject-matter expert, driving alignment across internal teams and external agency partners
• Review and guide agency roadmaps and outputs, ensuring consistency with GEO strategy and evolving best practice
• Translate emerging industry trends and platform changes into clear, actionable recommendations
• Define how SEO and GEO success should be measured, acknowledging evolving data and attribution challenges
• Provide insight-led recommendations that link organic visibility to commercial and performance outcomes
• Educate stakeholders on generative search trends and implications
• Deliver clear documentation, playbooks, and guidance to enable teams to continue GEO activity beyond the contract

The successful candidate will have the following skills/knowledge:

• Significant experience in SEO at a manager or senior consultant level (in-house or agency).
• Strong understanding of generative search, AI-driven discovery platforms, and the evolving organic search landscape.
• Proven experience developing SEO or organic growth strategies at scale.
• Experience working cross-functionally with technical, creative, and data teams.
• Strong analytical and problem-solving skills, with the ability to translate complexity into clear recommendations.
• Confident stakeholder manager, able to influence without direct authority.
• Comfortable working in fast-moving, ambiguous environments with evolving best practice.

Should this position be of interest please submit your CV and I will be in contact as required.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.