Senior Social Strategy Lead - Fashion & Culture

Burson, part of WPP, is seeking an experienced Social Strategist to shape the social and content strategy for a major European fashion brand. You will define strategic direction, audience approach, platform roles and cultural positioning to guide best-in-class social work.

The role is primarily strategic, partnering with clients, influencer leads, creative and account teams to translate brand ambition into social opportunities across Instagram, TikTok and YouTube.