Senior Social Media Officer

We re looking for a creative and data-driven Senior Social Media Officer to take the lead on managing and evolving our social media presence across multiple channels. You ll work closely with colleagues across our global teams to bring our brand to life online raising awareness, driving engagement, and helping us tell powerful stories of change.

This role sits within our Brand & Communications team. You ll be responsible for managing digital communities, creating compelling content, spotting trends, and using data insights to optimise our performance. You ll also play a vital role in building capacity across the organisation, helping others to use social media in a way that s consistent, impactful, and aligned with our global objectives.

Accountabilities

• Lead the development and delivery of our social media strategy, ensuring alignment with broader communications goals.
• Manage our global social media channels and digital communities engaging followers, responding to queries, and growing our reach.
• Create and coordinate engaging, platform-appropriate content including graphics, video, and storytelling.
• Analyse and report on performance, using insights to inform strategy and day-to-day decisions.
• Stay ahead of trends, spotting new opportunities for engagement and innovation.
• Support colleagues and partners with expert advice, toolkits, and training to strengthen their own social media activity.
• Contribute to integrated campaigns, helping us amplify fundraising and other strategic profiling efforts (e.g. influencing, thought leadership, etc).

(Please see the Recruitment Pack on our careers page for full accountabilities details)

About you

You are an experienced and dynamic digital communications professional with a proven track record in developing and executing social media strategies that deliver demonstrable impact. Your exceptional communication skills enable you to collaborate effectively with diverse stakeholders, showing persuasive leadership to foster a culture of creativity and innovation rooted in data-backed insights and strategic brand building.

You are passionate about social justice, sustainable development, and climate resilience, and understand the power of social media to galvanise audiences and achieve organisational objectives. You re curious, collaborative, and confident in your expertise, and feel equally comfortable rolling up your sleeves to create content or digging into analytics to continuously optimise performance.

You stay informed about emerging digital innovations, always seeking new ways to elevate Practical Action s work and profile.

You ll bring:

• Proven experience in social media strategy and management (experience in the INGO or development sector a plus).
• Excellent knowledge of key platforms (LinkedIn, Instagram, YouTube, etc.) strengths and opportunities, and how to get the most out of them.
• Strong storytelling skills and experience creating multimedia content, with grounded confidence to adapt master narratives and campaigns to diverse audiences.
• Spotless attention to detail and commitment to the development of high-quality outputs aligned with the organisation s strategic objectives.
• Solid grasp of digital analytics, social listening tools, and the ability to translate data into insights, creating accessible reports and actionable recommendations.
• Continuous curiosity and understanding of current digital trends, best practices, and emerging platforms.
• Ability to work with and mentor a diverse array of colleagues from different backgrounds and cultures at all levels and experience.
• An inclusive, respectful, and collaborative mindset is a must.

Bonus if you have:

• Experience using project management tools like Mondaycom and Miro
• Comfortability using creative platforms like Canva and Adobe Creative Cloud