Senior Research and Insights Executive

THE ROLE You will be the day-to-day insight lead for a core client, owning the measurement & evaluation workstream and turning audience, cultural and performance data into clear recommendations that shape strategy, creative and activation. The role combines hands on analysis with proactive client management and close collaboration across Play's Strategy, Creative, Client Services and Activation teams.Co-create audience definitions, comms tasks and test and learn roadmaps; shape measurement plans aligned to the Intelligence Design Activate Measure cadence. Develop evidence based brief inputs (problem definition, audience tensions, passion points, role for brand) and contribute to integrated Playbooks and pitch narratives. Must have experience Agency side experience in insight, strategy or analytics with hands on delivery of research, reporting and client communication (typically 2-4+ years). Proven ability to distil complex data into clear narratives and recommendations for strategy, creative and activation teams. Demonstrable analytical skills and comfort with data. Experience in Talkwalker or Meltwater for social listening; ability to build queries, tag themes and create automated dashboards. What you'll get - the chance to shape culturally resonant work for household name brands within an integrated village model that connects media, creative and experience end to end.