Senior Product Marketing Specialist (Bokun)
Posted 3 hours 26 minutes ago by TripAdvisor LLC
Permanent
Not Specified
Marketing & PR Jobs
London, United Kingdom
Job Description
Senior Product Marketing Specialist (Bokun) London
Senior Product Marketing Specialist London, United Kingdom Marketing & Communication
About Bókun Bókun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and channel management platform for tours and activities operators globally. We empower our clients to streamline their back-end operations and connect to a vast ecosystem of online travel websites, enabling them to grow their businesses. At Bókun, we are committed to delivering innovative solutions that enhance customer experiences. As a key player in travel technology, Bókun combines the agility of a startup with the stability of a publicly traded organization.
Position Overview
Bókun is seeking a highly motivated and experienced Senior Product Marketing Specialist to join our dynamic team. Reporting directly to the Senior Product Marketing Manager, this role is pivotal in bridging the gap between our customers, product, engineering, sales, and broader marketing teams, ensuring our solutions resonate deeply with our target audiences. You will be the voice of the customer, driving customer-centric strategies from product inception through to post-launch optimisation, ultimately contributing to product adoption and business growth across the entire customer lifecycle.
What You'll Do:
Lead and support the development and execution of comprehensive GTM strategies for new product features and major launches, ensuring alignment with overall business objectives.
Innovate GTM approaches by researching and analysing alternative product launch methodologies to determine the most effective strategies for our diverse customer base.
Conduct thorough post-launch analysis, research, and gather insights to drive continuous product improvements.
Maintain a constant pulse on the competitive landscape, conducting ongoing reviews for both ICP and non-ICP customers to ensure Bókun remains competitive and identifies new opportunities.
Translate complex market insights and customer feedback into actionable recommendations for product development and marketing efforts.
Product Adoption & Lifecycle Management:
Develop and implement strategies to increase product adoption of both new and existing features across the customer lifecycle, from pre-customer engagement to tenured users.
Support the GTM for specific initiatives, ensuring clear communication and value proposition.
Collaborate on the creation and revamp of key Product Marketing assets, including product explainer videos, diagrams, product education materials, and channel manager support content.
Develop compelling sales enablement content and tools that empower our sales team to effectively articulate product value and overcome objections.
Contribute to general educational content creation and support broader brand projects.
Cross-functional Collaboration & Influence:
Serve as a critical bridge between product, engineering, sales, and marketing teams, fostering seamless communication and ensuring a unified approach to product development and market positioning.
Actively participate in cross-functional discussions, bringing a strong customer and market perspective to strategic planning.
Manage and prioritise multiple projects concurrently, adapting to a fast-paced and evolving environment.
Who You Are:
Minimum of 3-5 years of progressive experience in Product Marketing, preferably within a SaaS, B2B, or travel technology environment.
Demonstrable experience in developing and executing successful Go-to-Market strategies for software products.
A passion for understanding customer needs and a commitment to customer-centric product development and marketing.
Experience creating a variety of product marketing assets, including sales enablement materials, product videos, and educational content.
Proven ability to conduct customer research (qualitative and quantitative) and translate insights into compelling product narratives and marketing strategies.
Strong analytical skills with the ability to analyse market trends, competitor activities, and product performance data to inform strategic decisions.
Excellent written and verbal communication skills, with the ability to craft clear, concise, and impactful messaging for diverse audiences (internal and external).
Highly collaborative, with a track record of working effectively with product, engineering, sales, and marketing teams.
Self-motivated, proactive, and able to manage multiple projects simultaneously in a dynamic environment.
Perks of Working at Viator
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Tripadvisor collects your personal data for the purposes of managing Tripadvisor's recruitment related activities as well as for organizational planning purposes globally. Consequently, Tripadvisor may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. If you join Tripadvisor, the personal data collected will become part of your employment record. In all cases, Tripadvisor will retain your information for a period after your application. Tripadvisor retains this information for various reasons, including in case Tripadvisor faces a legal challenge in respect of a recruitment decision, to consider you for other current or future jobs and also to help us better understand, analyze and improve our recruitment processes.
Tripadvisor does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Tripadvisor has international sites and Tripadvisor uses resources located throughout the world. Tripadvisor may from time to time also use third parties to act on Tripadvisor's behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Tripadvisor group of companies as well as to third parties acting on Tripadvisor's behalf, including also transfers to servers and databases outside the country where you provided Tripadvisor with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and to the United States of America, in order to contact your referees or to detect, prevent or otherwise address fraud, security or technical issues, or to protect against harm to the rights, property or safety of Tripadvisor, our users, applicants, candidates, employees or the public or as otherwise required by law. We have put in place adequate safeguards with respect to the protection of your privacy, rights and freedoms . click apply for full job details
Senior Product Marketing Specialist London, United Kingdom Marketing & Communication
About Bókun Bókun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and channel management platform for tours and activities operators globally. We empower our clients to streamline their back-end operations and connect to a vast ecosystem of online travel websites, enabling them to grow their businesses. At Bókun, we are committed to delivering innovative solutions that enhance customer experiences. As a key player in travel technology, Bókun combines the agility of a startup with the stability of a publicly traded organization.
Position Overview
Bókun is seeking a highly motivated and experienced Senior Product Marketing Specialist to join our dynamic team. Reporting directly to the Senior Product Marketing Manager, this role is pivotal in bridging the gap between our customers, product, engineering, sales, and broader marketing teams, ensuring our solutions resonate deeply with our target audiences. You will be the voice of the customer, driving customer-centric strategies from product inception through to post-launch optimisation, ultimately contributing to product adoption and business growth across the entire customer lifecycle.
What You'll Do:
Lead and support the development and execution of comprehensive GTM strategies for new product features and major launches, ensuring alignment with overall business objectives.
Innovate GTM approaches by researching and analysing alternative product launch methodologies to determine the most effective strategies for our diverse customer base.
Conduct thorough post-launch analysis, research, and gather insights to drive continuous product improvements.
Maintain a constant pulse on the competitive landscape, conducting ongoing reviews for both ICP and non-ICP customers to ensure Bókun remains competitive and identifies new opportunities.
Translate complex market insights and customer feedback into actionable recommendations for product development and marketing efforts.
Product Adoption & Lifecycle Management:
Develop and implement strategies to increase product adoption of both new and existing features across the customer lifecycle, from pre-customer engagement to tenured users.
Support the GTM for specific initiatives, ensuring clear communication and value proposition.
Collaborate on the creation and revamp of key Product Marketing assets, including product explainer videos, diagrams, product education materials, and channel manager support content.
Develop compelling sales enablement content and tools that empower our sales team to effectively articulate product value and overcome objections.
Contribute to general educational content creation and support broader brand projects.
Cross-functional Collaboration & Influence:
Serve as a critical bridge between product, engineering, sales, and marketing teams, fostering seamless communication and ensuring a unified approach to product development and market positioning.
Actively participate in cross-functional discussions, bringing a strong customer and market perspective to strategic planning.
Manage and prioritise multiple projects concurrently, adapting to a fast-paced and evolving environment.
Who You Are:
Minimum of 3-5 years of progressive experience in Product Marketing, preferably within a SaaS, B2B, or travel technology environment.
Demonstrable experience in developing and executing successful Go-to-Market strategies for software products.
A passion for understanding customer needs and a commitment to customer-centric product development and marketing.
Experience creating a variety of product marketing assets, including sales enablement materials, product videos, and educational content.
Proven ability to conduct customer research (qualitative and quantitative) and translate insights into compelling product narratives and marketing strategies.
Strong analytical skills with the ability to analyse market trends, competitor activities, and product performance data to inform strategic decisions.
Excellent written and verbal communication skills, with the ability to craft clear, concise, and impactful messaging for diverse audiences (internal and external).
Highly collaborative, with a track record of working effectively with product, engineering, sales, and marketing teams.
Self-motivated, proactive, and able to manage multiple projects simultaneously in a dynamic environment.
Perks of Working at Viator
- Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
- "Work your way" with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you'd like.
- Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
- Donation matching. Give back? Give more! We match qualifying charitable donations annually.
- Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
- Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
- Travel perks. We believe that travel is employee development, so we provide discounts and more.
- Employee assistance program. We're here for you with resources and programs to help you through life's challenges.
- Health benefits. We offer great coverage and competitive premiums.
- We aspire to lead. Tap into your talent, ambition, and knowledge to bring us - and you - to new heights.
- We're relentlessly curious. We push beyond the usual, the known, the "that's just how it's done."
- We're better together. We learn from, accept, respect, support, and value one another- and are creating something remarkable in the process.
- We serve our customers, always. We listen, question, respond, and strive for wow moments.
- We strive for better, not perfect. We won't get it right the first time - or every time. We'll provide a safe environment in which to make mistakes, iterate, improve, and grow.
- Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
Apply for this job
indicates a required field
First Name
Last Name
Phone
Location (City)
Resume/CV
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
Enter manually
Accepted file types: pdf, doc, docx, txt, rtf
LinkedIn Profile
Website
Current Company
Current Title
Application Consent Select
Tripadvisor collects your personal data for the purposes of managing Tripadvisor's recruitment related activities as well as for organizational planning purposes globally. Consequently, Tripadvisor may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. If you join Tripadvisor, the personal data collected will become part of your employment record. In all cases, Tripadvisor will retain your information for a period after your application. Tripadvisor retains this information for various reasons, including in case Tripadvisor faces a legal challenge in respect of a recruitment decision, to consider you for other current or future jobs and also to help us better understand, analyze and improve our recruitment processes.
Tripadvisor does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Tripadvisor has international sites and Tripadvisor uses resources located throughout the world. Tripadvisor may from time to time also use third parties to act on Tripadvisor's behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Tripadvisor group of companies as well as to third parties acting on Tripadvisor's behalf, including also transfers to servers and databases outside the country where you provided Tripadvisor with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and to the United States of America, in order to contact your referees or to detect, prevent or otherwise address fraud, security or technical issues, or to protect against harm to the rights, property or safety of Tripadvisor, our users, applicants, candidates, employees or the public or as otherwise required by law. We have put in place adequate safeguards with respect to the protection of your privacy, rights and freedoms . click apply for full job details