Senior Product Marketing Manager

About this job opportunityOur VisionTo be the world's most trusted global payroll partner, simplifying pay for all employees.Our MissionEmpowering global workforces with seamless, compliant, and innovative payroll and payment solutions, enabling businesses to thrive in a connected world.Our PeopleOur fundamental beliefs at CloudPay are built on core values of professionalism, passion, empowerment, innovation, and teamwork. We value our employees and strive to create a great workplace where everyone is valued, heard, inspired, and encouraged to bring their authentic selves to work. We're committed to providing an excellent employee experience through fulfilling projects, empowerment to make a difference, and an environment that inspires innovation.What makes this role excitingCloudPay has a full-time position for a Senior Manager, Product Marketing which will be responsible for shaping and articulating the value proposition for our products and services as well as planning and delivering Marketing/Sales content across a wide range of channels to create deal winning moments.As a Senior Manager, Product Marketing you thrive in a dynamic environment. You're obsessed enough to scrutinize the details, but you can see the bigger picture and deliver on time, every time. We're looking for someone who can take market and audience insights and craft them into propositions and content that converts.This pivotal role involves working cross-functionally and with a wide range of stakeholders to C-suite level. You'll be responsible for developing Go-To-Market (GTM) plans for new products including messaging, positioning, buyer personas, and supporting sales pursuit content. Your output such as solution sheets and presentations will also be crucial in supporting Sales to ensure products are well positioned to demonstrate CloudPay's value and competitive difference.Main responsibilitiesDevelop the product marketing vision and strategy based on an understanding of our product portfolio, customer needs & journeys, ideal customer profile, competitive landscape and commercial targetsDevelop Go-To-Market (GTM) plans for new products and services including messaging, positioning and buyer personas.Utilise generative AI and automation tools to scale content creation, testing, and personalization across the buyer journeyDefine and maintain product and service based value propositions, which align with our overall brand positioning and narrative.Partner closely with Product Management, Sales and C-suite leaders to participate in defining solutions based on clear understanding of market trends and customer need.Develop collateral such as sales presentations, scripts, competitive content, messaging guides and bid support documentation to support and enable our GTM teams to ensuring products are adopted and correctly positioned by business development functions.Work directly with customers and prospects to gain insights and feedback on product, messaging, value prop, and experience to enhance sales and marketing efforts.Work with the Demand Gen and broader marketing functions to support the development of appropriate campaign activity to acquire new customers and retain and grow existing customersExperience needed for this roleSignificant work experience in a B2B marketing environment in similar Product Marketing/Proposition roles that are focused on generating and accelerating pipelineTrack record of insight-led proposition development, putting the customer and their needs and pain point at the heart of the solution.Ability to build strong professional relationships at all levelsProven ability to drive change through a complex business and deal with multiple demanding stakeholdersUnderstanding and experience of producing content to fit a complex buying journey, ideally in a B2B environment, showing a clear understanding of buyer needs and pain pointsAble to translate business objectives into measurable goals and KPIs, using data and AI-driven insights to continuously optimise performanceClear and precise communicator with excellent copywriting, editing and verbal communication skillsAbility to establish and maintain effective working relationships at all levels to Board/C suite level plus develop and manage required agency/supplier relationships to undertake required projectsDesiredExperience working in payroll, payments, technology, or Fintech Product Marketing/Propositions backgroundDemonstrated ability to incorporate AI tools into marketing workflows (e.g. content generation or iteration)Degree (Marketing) and/or further professional Product Marketing qualifications preferredExperience in using competitor/market insight tools as well as project management tools such as Monday.comAbout you and Our core valuesTaking ownership, working with integrity and respectBeing a team player is key to our cultureSolution and customer focusedGreat initiative with the goal for excellence in achieving resultsDedicated to developing and always looking for continuous improvementsBe creative, be committed, be engaged and enjoy what you doWe are hiring in UK, Poland or Hungary with local competitive packages and benefits to apply.CloudPay is committed to being an equal opportunities employer.The CloudPay culture is built upon on five core values, from which we develop our service, our technology and our business strategies. Our fundamental beliefs are a promise to our employees, customers and partners, built on the core values of professionalism, passion, empowerment, innovation, and teamwork.