Senior Product Marketing Manager

If you are unable to apply via the portal, please email your CV and Cover Letter to us directly to

Vacancy Name: Senior Product Marketing Manager

Vacancy No: VN743

Location: London

Employment Type: Perm

Basis: Full Time

Overview

As a seasoned senior product marketing manager, you will be a strategic force driving commercial success by aligning our products and services with customer needs and market dynamics. Your role extends beyond tactical execution to shaping the company's overall messaging, strategy, and campaign planning. From creating inventive Global GTM plans leveraging cross functional teams and leading teams on effective launch strategies to collaborating with the Product Management and Product design teams to form value propositions and messaging pillars, and working side by side with our corporate marketing teams.

Responsibilities Market and Customer Strategy

• Evaluate existing product marketing strategies to identify new opportunities and areas for improvement.
• Understand the market, essential trends and implement key information to mould the product, messaging and GTM strategies.
• Establish relevant buyer personas and journeys and utilise the information to form GTM plans to complement the buyer journey.
• Develop market segmentation models to target specific customer groups effectively.
• Analyse competitors' strategies, strengths, and weaknesses.

GTM

• Creating inventive Global GTM plans leveraging cross functional teams.
• Lead and co ordinate across the business to develop effective launch strategies and release plans.
• Own the seasonal release calendar and work with colleagues in Product to develop plans for release twice a year.
• Develop and own GTM checklists and planning timetables.

Positioning and Enablement

• Form value propositions and messaging pillars, implementing best practices of communications driven by the needs of the customer.
• Gather feedback from users and incorporate it into product updates and enhancements communications.
• Introduce creative methods to determine proof points as well as justifications.
• Coach and train the sales teams on how to position products and services.
• Formulate a host of sales tools, info on new products, data templates, guides in addition to other assets designed to heighten the sales cycle.

Adoption and Advocacy

• Track essential marketing metrics (such as conversion rates, customer acquisition, and retention rates).
• Develop trends and understand what's impacting usage and engagement.
• Coordinate teams to develop response plans.Adapt positioning and messaging to incorporate user stories.

Skills and Experience Market and Customer Strategy

• Market Research and Analysis Skills: Proficiency in conducting thorough market research to identify trends, customer needs, and opportunities for growth.
• Strategic Thinking: Ability to evaluate and improve existing marketing strategies while developing new ones that align with market demands and company goals.
• Persona Development: Expertise in creating detailed buyer personas and customer journeys to inform and enhance GTM strategies.
• Competitive Analysis: Strong analytical skills to assess competitors' strategies, identifying strengths and weaknesses to develop a competitive edge.

Go To Market (GTM) Execution

• Project Management: Exceptional project management skills to lead and coordinate cross functional teams, ensuring timely and successful product launches.
• Collaboration and Leadership: Ability to work across different departments, leading initiatives and ensuring cohesive and aligned efforts in GTM plans.
• Planning and Organization: Effective in developing and managing release calendars, planning checklists, and timetables to ensure structured and timely market entries.

Positioning and Enablement

• Value Proposition Development: Skills in crafting compelling value propositions and messaging pillars that resonate with target audiences.
• Customer Feedback Integration: Competence in gathering and integrating user feedback into product updates and marketing communications.
• Sales Enablement: Experience in coaching and training sales teams, and providing them with the necessary tools, data, and resources to enhance the sales cycle.
• Creative Proof Points: Innovativeness in identifying and communicating proof points and justifications to support product value and positioning.

Adoption and Advocacy

• Metrics and Analytics: Strong ability to track and analyze essential marketing metrics, understanding trends and their impact on customer usage and engagement.
• Response Plan Development: Capability to coordinate teams to develop effective response plans based on marketing data and trends.
• Storytelling Skills: Proficiency in adapting positioning and messaging to incorporate user stories, making the communication more relatable and impactful.

General Success Factors

• Communication Skills: Excellent verbal and written communication skills to effectively convey strategies, plans, and feedback to various stakeholders.
• Adaptability: Flexibility to adapt strategies and approaches based on evolving market conditions and customer feedback.
• Problem Solving Abilities: Strong problem solving skills to address challenges and identify opportunities for improvement in marketing strategies.
• Customer Centric Approach: A deep understanding of customer needs and behaviors, ensuring that all strategies and plans are designed with the customer in mind.
• Analytical Mindset: Data driven decision making abilities to support strategy development and execution.
• Innovative Thinking: Creativity and innovation in developing new strategies, methods, and tools to enhance market presence and customer engagement.

Person Specification

To excel in this role, candidates must demonstrate a blend of strategic thinking, analytical acumen and creative problem solving. Proficiency in conducting in depth market research, persona development and competitive analysis is essential to drive customer focused strategies. Strong project management, planning and organisational skills are vital for executing successful go to market initiatives, coupled with the ability to collaborate across departments and lead cross functional teams. The ideal candidate will possess expertise in crafting compelling value propositions and integrating customer feedback into product updates and marketing communication, ensuring positioning aligns with customer needs. Exceptional communication skills, adaptability and a customer centric approach are critical, along with an analytical mindset to track marketing metrics and inform data driven decisions. Creative storytelling and sales enablement experience will further enhance adoption and advocacy efforts, driving long term customer engagement.

Equal Opportunity Statement

We are committed to fostering and promoting an inclusive professional environment for all of our employees, and we are proud to be an equal opportunity employer. Diversity and inclusion are integral values of Chambers and Partners and are key in our culture. We are committed to providing equal employment opportunities for all qualified individuals regardless of age, disability, race, sex, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. This commitment applies across all of our employment policies and practices, from recruiting and hiring to training and career development. We support our employees through our internal INSPIRE committee with Executive Sponsors, Chairs and Ambassadors throughout the business promoting knowledge and effecting change. As a Disability Confident employer, we will ensure that a fair number of disabled applicants that meet the minimum criteria for this position will be offered an interview.