Senior Product Manager - Purchase, Account Management & Loyalty

Overview

Hi, we're Bloom & Wild. We help our customers to care wildly and celebrate the little things we all do for each other every day. We're a certified B Corp and committed to long-term positive change for our community and the world around us. Since 2013, we've grown into Europe's largest direct-to-consumer flower business, expanding into gifting categories and building a destination for thoughtful experiences.

We're home to a family of brands and a product team that builds user-facing and internal digital products to deliver exceptional customer experiences and drive loyalty. Our product team is collaborative, with locations in London, Amsterdam, and fully remote roles, and includes Product Managers, Product Designers, Product Analysts and Product & Tech Operations reporting to the Chief Product Officer.

We have 7 squads delivering in fortnightly sprints, each responsible for strategic decisions within their Product areas and supported by a Product Manager.

What you'll be doing

As the Product Manager for Purchase, Account management & Loyalty, you will ensure a secure, seamless purchase and post-purchase experience. You will create a personalised account destination to drive engagement, loyalty and frequency for Subscriptions and Ecommerce customers and collaborate with stakeholders to enhance our Loyalty programme.

• Build an experience that fosters trust during the checkout process and drives conversion
• Collaborate with Finance to explore new payment technologies for modern options
• Optimise retention touchpoints to increase customer frequency and profitability
• Strengthen the Rewards program to drive acquisition, engagement and frequency across markets
• Optimise Subscriptions management to reduce churn and increase reactivations
• Define and execute the Purchase, Account management & Loyalty product roadmap with an outcome-focused approach
• Engage stakeholders to identify and solve key customer and business problems to improve conversion and loyalty
• Work with customers and data to understand user needs and pain points across the Purchase, Account management & Loyalty experience
• Consider market and cultural differences, and collaborate with PMs in other squads to solve shared opportunities
• Drive continuous improvement and hypothesis-driven experimentation
• Work with the tech team to ensure robust, scalable systems
• Communicate regular updates to leadership and key stakeholders

You'll love this role if you

• Have proven experience as a Product Manager
• Are outcome-driven, enthusiastic and focused on delivering impact
• Collaborate well cross-functionally to unlock value
• Enjoy problem-solving with a logical, collaborative approach
• Make data-driven decisions and derive insights
• Have strong communication and relationship management skills
• Care about detail, are methodical and deliver high standards
• Experience in Payments or Loyalty is a plus
• Experience in an Agile/Scrum environment is a plus

These are skills and experiences that may enable success, but we value diverse strengths and experiences. If you're excited about our values and would like to join us, we'd love to hear from you.

& Wild

We believe in building a diverse team and creating an inclusive culture where everyone can share opinions openly. Our champions community advances our culture of inclusion and belonging through eight pillars of diversity, with cross-business networks for connection and support.

Our ways of working

We value collaboration, empathy, knowledge sharing and growth. Flexibility is important, with arrangements depending on team needs. We trust our teams to decide where and how they work each day. Our values guide our priorities:

• Lead change for good: we try new things and step up to do what matters
• Think deeply, act swiftly: thoughtful rationale with swift implementation
• Care wildly: care and creativity in everything we do
• Stay open, be curious: openness to challenge and discussion
• Work that works for you: culture of thoughtfulness and belonging

Perks and benefits

Flexible working & work from abroad; 25 days holiday + birthday and flexible bank holidays (plus option to buy more); 1 volunteering day per year; enhanced family leave and nursery scheme; flexible training framework; product discounts; potential equity options from day 1. For more information, see

Getting hired

We aim to make the interview experience positive and informative. If you apply, you can expect:

• A chat with Billy, Senior Talent Manager for tech
• An interview with Emily, VP of Product
• A task and a discussion with product team members
• A final chat with team members and the CPTO

We're committed to a smooth application process and welcome feedback anonymously via the site.