Senior Product Manager - Apps (12 Months - FTC)

Overview

Hi, we're Bloom & Wild. We don't just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It's being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. We are a certified B Corp - committed to making long-term positive change for our community, and the world around us.

Founded in 2013, our mission was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We have fulfilled and delivered over 20 million orders and are the largest direct-to-consumer flower business in Europe. We're expanding our gifting offering to other categories and aim to build Europe's direct-to-consumer gifting destination.

Product Team

At Bloom & Wild our mission is to become the leading premium gifting platform across Europe. The Product team develops user-facing (e.g. website, apps) and internal digital products (e.g. warehouse technologies) to deliver exceptional customer experiences and drive loyalty. The team is a collaborative group of Product Managers, Product Designers, Product Analysts and Product & Tech Operations reporting to the Chief Product Officer, with a presence in London, Amsterdam and fully remote. Over 70% of the Product team identify as female. There are 7 squads that operate in fortnightly sprints and own the product area with an associated Product Manager.

Responsibilities

As the Product Manager for Apps, you will be responsible for our iOS and Android apps across Bloom & Wild and bloomon. Our apps are key engagement and loyalty drivers and contribute to our strategy to become the leading premium gifting platform in Europe by enabling easy shopping on the go.

• Make the app more memorable by leveraging native design, technology and brand collaboration to create thoughtful, engaging user experiences that drive downloads and orders.
• Proactively engage stakeholders to identify, prioritise and solve important customer and business problems.
• Collaborate with PMs in other squads to solve shared opportunities.
• Drive continuous improvement and hypothesis-driven experimentation.
• Define and execute the app product roadmap, ensuring it is outcome-focused and aligned with strategic goals.
• Work with customers and data to understand App users' needs and pain points across the App experience.
• Collaborate with Product Design to broaden gifting capabilities while addressing user pain points around gifting.
• Work with the squad, Engineering Manager and Technical Lead to advance the tech strategy and improve scalability and maintainability of the apps.
• Consider differences in customer expectations across markets and cultures.
• Gather best practices from Apple and Google, benchmark against industry standards, and stay updated on App developments.
• Communicate regular App updates to leadership, stakeholders and the wider business.
• Collaborate with Data Science to create personalised customer experiences.
• Work with marketing to increase app visibility and downloads.

You'll love this role if you

• Have proven experience as a Product Manager.
• Are passionate about Apps.
• Are outcome-driven and focused on delivering impact.
• Collaborate well cross-functionally to unlock value.
• Are excited about problem solving and take a logical, collaborative approach.
• Make data-driven decisions and derive insights from data.
• Have strong communication and relationship-management skills for inclusive discussions.
• Experience in an Agile/Scrum environment is a plus.

These are some of the skills and experiences we think will enable success, but we're committed to building a diverse team. If you're excited about our values and want to join us, we'd love to hear from you.

& Wild

We value diverse backgrounds, perspectives, ideas and experiences, and encourage everyone to contribute openly within a caring and inclusive team. Our champions community supports our culture of inclusion and belonging with eight pillars of diversity across cross-business networks.

Our ways of working

We believe in the power of connection, and flexibility to support you and your team. Office and home-work patterns vary by team, agreed with your manager. We value collaboration, empathy, knowledge sharing and growth, and our values guide our priorities daily:

• Lead change for good: we have the courage to try new things and do what matters most.
• Think deeply, act swiftly: thoughtful rationale behind our approach with swift execution.
• Care wildly: care and creativity in everything we do.
• Stay open, be curious: openness and constructive challenge.
• Work that works for you: we craft a culture of inclusion so everyone thrives.

Perks and benefits

• Flexible working & work from abroad
• 25 days holiday + birthday + flexible bank holidays; option to buy extra holiday
• 1 volunteering day per year
• Enhanced family leave and a workplace nursery scheme
• Flexible training framework for career development
• Discounts on products, blooms & subscriptions
• Equity options from day 1
• For more info on perks and bens, see the Careers page

Getting hired

We aim for a positive interview experience. It's a two-way process, and we'll answer your questions so you know if we're the right place for you.

Apply below (it takes 2 minutes). If successful you can expect:

• A chat with Billy, Senior Talent Manager for tech, to discuss role and fit.
• Interview with Emily, VP of Product, for more detail.
• A task to work on and discuss with product team members.
• A final 30-minute chat with team members and 30 minutes with the CPTO.
• Guidance to help throughout your application process; if you have feedback, you can share anonymously to help improve the experience.