Senior Performance Analytics & Experimentation Lead
Posted 12 days 22 hours ago by Interpublic
Permanent
Full Time
Other
Not Specified, United Kingdom
Job Description
Omnicom Group is seeking an Associate Director - Performance Analytics for the Entain account. You will lead the testing program, turn test results into insight led guidance, and analyse performance data to drive channel optimisation, targeting and near term strategic direction across multiple brands.
You will shape the testing program and lead platform data analysis to uncover patterns and steer investment decisions through actionable insights.