Senior Paid Social Executive (6 months fixed te... Marketing & Commercial Gibraltar, Dublin

Posted 1 hour 52 minutes ago by Tombola

Permanent
Full Time
Marketing & PR Jobs
Dublin, Ireland
Job Description

tombola is one of Europe's most distinctive online gambling brands, and Spain is one of its fastest-growing markets. With continued investment across both bingo and casino, this role will play a key part in accelerating growth in the region.

This is a hands on role for someone who is confident managing paid social from day one. It involves owning the Spanish paid social plan end to end, from campaign execution and budget management to performance optimisation and stakeholder collaboration.

Working within the Paid Social team and reporting to the Senior Display & Paid Social Manager, this role will act as the go to for the Spanish market, helping to bring local insight, speed and focus to activity.

What you'll be doing Spanish market paid social (end-to-end)
  • Own the paid social strategy and execution for Spain across bingo and casino acquisition
  • Collaborate with Brand and the Senior Paid Social Manager to deliver brand awareness campaigns
  • Build, launch, optimise and scale campaigns across Meta, Snapchat and other relevant platforms
  • Explore new platforms, partners and audience strategies to drive incremental growth
Commercial performance
  • Manage the Spanish paid social budget across acquisition and brand activity
  • Deliver against CPA, ROI, LTV and volume targets
  • Use data to inform decisions on scaling, optimisation and testing
  • Forecast performance, identify risks early and propose solutions
Creative & offer
  • Brief creative teams on market relevant assets tailored to the Spanish audience
  • Develop and manage a structured testing roadmap across creative, audiences and placements
Stakeholder & cross functional collaboration
  • Partner with Brand, Compliance and the wider Spain team to align activity across the market
  • Represent paid social Spain in planning discussions, contributing insights and recommendations
  • Deliver clear reporting and maintain regular communication with stakeholders
Contribution to the team
  • Share learnings and best practices across the wider paid social team
  • Identify and improve processes to enhance efficiency and effectiveness
What we're looking for
  • Experience managing and optimising paid social campaigns, ideally within gambling, betting or another regulated industry
  • Strong hands on expertise in Meta and Snapchat Ads platforms
  • Solid understanding of campaign structure, audience strategy, bidding and creative testing
  • Strong analytical skills, with experience using GA4, platform reporting tools and Excel
  • Experience working on the Spanish market, or the ability to quickly build market understanding (fluency in Spanish strongly preferred)
  • Ability to work autonomously in a fast paced environment
  • Clear and confident communication skills with both internal and external stakeholders
Nice to have
  • Understanding of Spanish gambling regulations and their impact on paid social
  • Experience launching or scaling campaigns in new markets
  • Knowledge of attribution models beyond platform reporting