Senior Officer Direct Marketing

Posted 3 hours 15 minutes ago by United Kingdom for UNHCR

Permanent
Not Specified
Marketing & PR Jobs
Not Specified, United Kingdom
Job Description
Position: Senior Officer Direct Marketing

Contract type: Fixed-term contract until October 2026

Salary: £ 36 448 per annum (FTE)

Hours: Full time (35 hours) or Part time

Reports to: Head of Offline

Location: Mark Square, London EC2A 4EG (hybrid working)

Key relationships:

Offline and Digital team colleagues; Finance Director and Finance team; Data team; International Individual Giving colleagues, External agencies and suppliers; Supporters.

JOB PURPOSE

UK for UNHCR, the UN Refugee Agency's national charity partner, is looking for an ambitious and proactive team player who can join us as a Senior Officer, Direct Marketing, within the Individual Giving Team.

In this exciting role, you will be responsible for some of our key donor development activities: you will be a confident communicator and experienced project manager, with a strong knowledge of donor development key touchpoints and best practice, as well as a tracked record of managing telemarketing and Direct Mail campaigns

You will be joining a small but high performing team with big ambitions, and you will be playing a vital role in raising funds for UNCHR. If you think you have the relevant skills and crucially, the passion to support the refugee cause, please apply, we d love to hear from you.

WHO WE ARE AND WHAT WE DO

United Kingdom for UNHCR is the United Nations Refugee Agency s national charity partner for the United Kingdom. We generate public awareness of the plight of refugees and raise funds to help protect them through UNHCR s humanitarian operations across the world.

Our supporters include UK private individuals, communities, corporate partners, trusts and foundations. The funds we raise help UNHCR deliver emergency relief such as shelter, medical care and basic supplies to people fleeing conflict and persecution, as well as healthcare, education and livelihoods opportunities for those who remain displaced over the long term.

Nobody chooses to be a refugee, but we can all play a part in their protection, and we want those who work with us to share our values and passion for the cause.

DIVERSITY, EQUITY, INCLUSION AND BELONGING

We strongly value diversity and recognise that it is critical to our success and the cause that we serve. We are committed to providing an inclusive environment for all who work with us and strongly welcome applications from diverse backgrounds, particularly those with lived experience of being a refugee, asylum seeker, internally displaced person, or a stateless person.

UK for UNHCR is proud to have a Diversity & Inclusion Working Group that supports the delivery of the charity s goals for diversity, equity and inclusion, and brings colleagues together for events, discussions and learning experiences that celebrate and support diversity and tackle barriers to inclusion.

We are also open to flexibility in many different ways, including the element of working from home and flexible hours. UK for UNHCR operates a hybrid working policy, with staff working in the office 1-2 days a week and the remainder from home. Please don t be afraid to speak to us about this at the interview stage, so we can explore what s possible.

ROLE RESPONSIBILITIES
  • Lead on the overall donor development offline programme for both cash and committed donors, ensuring a strong onboarding and onward journey is in place, and that key touchpoints are leveraged to deepen engagement and increase donors Lifetime Value.
  • Work with digital fundraising colleagues to create integrated, multichannel campaigns and an effective, donor-first giving journey.
  • Provide colleagues with strategic guidance, and technical support if required, to deliver warm appeals via Direct Mail that meet six-figures campaign targets.
  • Manage our Telemarketing programme, to successfully launch and deliver activities such as conversion, upgrade, reactivation, and welcome calling.
  • Ensure an insight-led thanking programme is in place, with key moments identified throughout the year to acknowledge support and communicate impact.
  • Work with key stakeholders across digital and offline teams to ensure we maintain a strong retention rate whilst growing our Regular Giving file.
  • Remain flexible and rapidly respond to emergency situations.
  • Work with our Data team to identify the best approach to data and segmentation for each project.
  • Manage production processes, developing supplier briefs and managing approval stages and end of campaign reviews.
  • Work with our suppliers to ensure campaign fulfilment is in place and collaborate with our Supporter Care function to monitor responses and identify issues/opportunities.
  • Ensure cost effective fundraising, manage individual campaign budgets and identify opportunities to improve ROIs.
  • Stay up to date with issues affecting displaced & refugee communities, campaigns from international teams and reports from the field. Scope new fundraising themes.
  • Share creative and insights with UK colleagues, global markets and HQ, participating in training seminars, workshops and international skill shares where applicable.
The above list is not exhaustive, and the post holder may be required to perform duties that are not detailed above.

PERSONAL ATTRIBUTES AND EXPERIENCE

Essential Experience
  • Experience of working in a fundraising environment, ideally in a medium-to-big-size charity.
  • Experience in managing onboarding and ongoing donor development activities.
  • Experience of scoping, briefing in, managing, and delivering integrated fundraising campaigns that delivered against budget.
  • Experience of managing Telemarketing campaigns with a tracked record of successes
  • Strong experience in delivering and managing all aspects of successful Direct Mail campaigns.
  • Understanding of digital fundraising best practice and how digital channels can integrate and support offline activities to increase donors Lifetime Value
  • Experience of working with suppliers, including campaign planning and briefing.
  • Experience of data file development (in collaboration with Data teams)
Essential Skills/Knowledge
  • Ability to work independently and proactively identify new fundraising opportunities.
  • Ability to multi-task and to work under strict deadlines.
  • Excellent written and verbal communication skills with the ability to give constructive and coherent feedback.
  • Sound knowledge of key retention and donor development activities.
  • Up-to-date knowledge of direct marketing, best practice, trends and compliance.
  • Strong numeracy skills with the ability to analyse results and identify trends.
  • Ability to recognise, understand and manage your own emotions and the emotions of others.
  • Excellent stakeholder and relationship management.
  • Proficiency in Microsoft Word, Excel, PowerPoint.
Desirable Skills/Experience
  • Experience in delivering fundraising activities in response to emergencies.
WHY JOIN UNITED KINGDOM FOR UNHCR?

You will be part of a high performing agile team of talented people; all committed to build solidarity and raise funds for refugees and displaced people worldwide. You will be working in a flexible, supportive, and inclusive environment, where your work will be recognised and appraised.

What else?

Wellbeing
  • 28 days leave per annum plus bank holidays (or pro-rata equivalent).
  • Employee Assistance programme providing 24/7 access to online GP, mental health support and virtual wellbeing.
  • Access to 100s of perks with discounts on everyday purchases.
  • Office wellness perks.
  • Discount on gym memberships.
  • Hybrid and Flexible Working.
  • Staff socials.
Financial
  • Pension scheme with an employer contribution of 8%.
  • Non-contributory group life assurance scheme
  • Non-contributory Income protection scheme.
  • One-off contribution towards homeworking set up.
  • Enhanced maternity, paternity, shared parental, and adoption pay.
  • Enhanced sick pay scheme.
Development
  • Comprehensive training and continuing development opportunities.
  • Individual training budget.
HOW TO APPLY

If you have the relevant skills and the passion to use them to support refugees, please apply by completing our application form which is available in the documents section.

Please note that there is no set application deadline as we are reviewing applications on a rolling basis. We therefore recommend to submit your application as soon as possible.

If you would like to discuss any reasonable adjustments to the application or hiring process that may better facilitate your participation, please don't hesitate to contact us and we will make every effort to respond to your request for assistance as soon as possible.

United Kingdom for the UN Refugee Agency (UNHCR) is registered with the Charity Commission (England & Wales), charity no It is the UK national partner of the United Nations High Commissioner for Refugees (UNHCR), the UN Refugee Agency.