Senior Medical Copywriter

Part of the IPG Health network, McCann Health London is one of the most awarded healthcare communications agencies. We are guided by our founding philosophy, Truth Well Told, and united by one vision: to help our clients' brands and businesses play a meaningful role in people's health. We combine science, creativity, and strategy to deliver best-in-class services to some of the world's top, as well as emerging, health and wellness brands. We do this by challenging convention and bringing to life smart, creative ideas that push boundaries and leave the world a healthier place than we found it.

Senior Medical Copywriter

McCann Health London is currently recruiting for a Senior Medical Copywriter. We seek a skilled professional who can write and develop high-quality promotional healthcare content for assigned accounts, ensuring compliance with relevant regulatory requirements.

The role involves taking ownership of brands while maintaining scientific integrity and attention to detail across all outputs. The Senior Medical Copywriter will oversee the work of junior writers, ensuring consistency in style and messaging. They will participate in new business pitches and serve as a leader and inspiration in scientific thought and copywriting excellence.

Must Have:

• Knowledge/Expertise: Strong understanding of medical copywriting and ability to mentor others.
• Strategic Skills/Tools: Experience in creating communication strategies, tactics, and content.
• Client Relationships: Confidence in presenting work and handling MLR questions.
• Business Development: Support for new pitches and identifying growth opportunities.

Job Responsibilities:

1. Develop compelling promotional copy that is scientifically accurate and meets client briefs.
2. Deep understanding of therapy areas, media formats, and marketing techniques.
3. Ensure content compliance with ABPI code of practice or relevant regulations, backed by research.
4. Proficient in using Veeva, FUSE, and Proof.
5. Analyze complex scientific information to create clear, targeted summaries.
6. Produce high-quality medical copy for various channels including sales aids, websites, videos, animations, and patient materials.
7. Participate in briefing sessions and client meetings as required.
8. Present work confidently to clients, addressing medical writing questions and troubleshooting as needed.

Benefits:

• Training and development opportunities
• Retail and gym discounts platform
• Employee assistance programme
• Private healthcare
• Headspace and MYND UP mental health programmes
• Access to eye care and vaccination programmes
• Season ticket loan
• Flexible working arrangements

Disability Confidence:

We are committed to accessibility and disability inclusion, striving to develop a diverse workforce. We support individuals with disabilities, learning difficulties, or medical conditions by making necessary adjustments during our recruitment process to enable your best performance.