Senior Media Measurement Architect

Posted 4 hours ago by Sky UK

Permanent
Full Time
Media, Digital & Creative Jobs
Not Specified, United Kingdom
Job Description

Sky UK, a leading media and entertainment company, seeks a senior technical owner for media measurement. You will define KPI standards and the unified measurement framework across ATL, digital, testing, econometrics and reporting.

You'll lead end-to-end design of incrementality tests from feasibility through evaluation, and embed evidence-driven decision-making across the business. The role requires deep expertise in econometrics, statistics and experimental design, plus strong SQL and Python