Senior Marketing Manager

Senior Marketing Manager

We are excited to be recruiting for a Senior Marketing Manager - Resident Shows and Brand. Reporting to the Head of Audience Development, this role will deliver marketing for the LW Theatres brand and our resident shows, with high impact campaigns that build audiences, drive ticket sales and revenue, and amplify the brand through commercial and partnership marketing. The Senior Marketing Manager will lead end to end campaign strategy and positioning, aligning venues and stakeholders to deliver seamless, joined up activity.

What you'll be doing

• Drive commercial and brand objectives, optimise targeting, creative, and campaign reporting for ticket sales and audience growth.
• Define and implement LW Theatres' brand objectives and strategies for amplification.
• Lead campaign strategy, planning, and delivery, ensuring alignment with commercial objectives.
• Manage LW Theatres venue client relationships (producers and partners) as the main point of contact for marketing resident shows.
• Line manage and develop the Marketing Executive, providing coaching, prioritisation and clear direction.
• Coordinate digital, partnerships, media and creative to deliver integrated campaigns including management of in venue marketing assets.
• Oversee measurement and reporting for internal and client stakeholders; interrogate results and turn into actions.
• Manage budgets and billing, with proactive forecasting and insight led optimisation.
• Lead organic social planning and community management with support from the Marketing Executive; own requirements for commercial/partnership marketing while working closely with the Digital Platforms Manager.
• Lead B2B implementation, including groups marketing, in collaboration with LW Tickets activity.

Key KPIs for the role

• Ticket sales and revenue performance.
• Campaign reach, awareness and audience growth.
• Client satisfaction and retention.
• Brand engagement across key channels.
• Campaign ROI and budget efficiency.

What we need from you

Previous experience in a senior marketing role, ideally within live entertainment, ticketed events, arts, culture, hospitality or similarly fast paced consumer facing sectors. A strong track record of leading integrated campaigns that deliver measurable commercial results, alongside experience managing stakeholder and client relationships, budgets, reporting and cross functional delivery. A background in brand marketing, audience growth and campaign planning is highly desirable, as is previous line management or mentoring experience. Confident using insight and performance data to deliver strategy, optimise activity and communicate recommendations clearly to both internal teams and external partners.

Salary

To be discussed on application. Please advise salary expectations.

Diversity & Inclusion

At LW Theatres, we actively welcome applicants from all backgrounds. We pledge to ensure that our selection process is transparent and fair. We are also open to discussing opportunities to work flexibly.

Location

• 65 Drury Lane, London, WC2B 5SP, United Kingdom
• Employee Type: Employee - Full Time