Senior Marketing Executive

Waylands, Senior Marketing Executive, Oxford

Are you an ambitious, creative and driven marketer, looking for a new challenge in a growing business? If so, you could be just who we at Waylands are looking for!

Waylands is a successful and growing motor retail group, with 16 representation points across the Thames Valley and the M4 corridor, extending into South Wales.

What is the role?

We are looking to recruit a Senior Marketing Executive to join our team. The Senior Marketing Executive is a core member of our Group marketing team, responsible for owning the marketing activity for a number of our brands and locations. The post holder is entrusted with ensuring that we are compliant with manufacturer marketing mandates, whilst developing tactical, localised marketing plans to support achievement of our objectives, in collaboration with our general management teams.

The Senior Marketing Executive should be well versed in a wide range of marketing channels, and take ownership of their own development, ensuring that they are up to date with the latest advancements in digital marketing and new and innovative ways of targeting, in order to bring solutions to operational challenges and opportunities.

Role and Responsibilities

• To deliver highly targeted and commercially robust marketing plans that support our achievement of the sales and aftersales objectives.
• To provide a consultative approach to our general management team, identifying how marketing activity can support them in capitalising on opportunities within our territories.
• To liaise with the marketing teams at our manufacturer partners to ensure that all marketing mandates are met, and that we are working collaboratively to achieve our objectives.
• To work with our supporting marketing agencies to develop industry leading customer communications.
• To extract data from our DMS and CRM Systems based on agreed parameters to enable campaign execution.
• To ensure that best practice in relation to the management of customer records is adhered to.
• To regularly review marketing performance, report on ROI, and make recommendations on how to refine activity to deliver improved results.

About you

• Strong interpersonal and communication skills.
• Good organisational, planning and time management skills.
• Ability to relate to stakeholders at all levels, both within the business and externally.
• Logical and critical problem-solving ability.
• Command of the English language with excellent attention to detail.

Experience

• Experience of marketing campaign planning and KPI reporting.
• Previous involvement with campaign budget planning.
• Previous involvement with creating content in highly regulated industries.
• Working knowledge of Financial Conduct Authority (FCA) regulations.
• Experience within the motor industry.

Qualifications

• Educated to A level or equivalent, ideally in Business Studies, Marketing or a related discipline.

Salary, Hours and Benefits

• 40 hours, Mon-Fri 8:30-5:30
• Salary is dependent on experience.
• 31 days holiday per year (including Bank Holidays)
• Benefits platform with employee support programme
• Discounted rates of vehicle parts and servicing
• Opportunities for training and career progression
• Contributory pensions scheme for eligible staff
• Life insurance of 3 x salary

Why Waylands?

Waylands are an independent family-owned car dealer. Our company value "our people are at the heart of our success" was demonstrated recently when we won the AM Dealer Group of the Year award for the sixth year running.

Our commitment to providing the highest quality service and the confidence and pride we have in our company are the reasons for our glowing reputation which we have earned through many years of hard work.

We like to grow our own talent. We love promoting people and offer a range of development and training. We recruit talent over experience.

We are committed to building a diverse workforce. We hire great people from a wide variety of backgrounds, because diverse views and ideas makes our company stronger. If you're interested in learning more, we'd love to receive your application.

Closing Date 30/09/2025

Location Waylands Volvo Oxford

Benefits Marketing

Working Hours 40 hours, Mon-Fri 8:30-5:30

Salary Salary is dependent on experience.

You can view our applicant privacy noticehere.

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Waylands Automotive Limited is an appointed representative of ITC Compliance Limited which is authorised and regulated by the Financial Conduct Authority (their registration number is 313486). Permitted activities include advising on and arranging general insurance contracts and acting as a credit broker not a lender.

We can introduce you to a limited number of finance providers. We do not charge a fee for our Consumer Credit services. We do not act as a financial adviser, or fiduciary. We act in our own interest, whichever lender we introduce you to, we will typically receive commission from them based on either a fixed fee or a fixed percentage of the amount you borrow. Any and all commission amounts will be fully disclosed to you as part of your sales journey. You will be required to give your fully informed consent to our receipt of this commission. By doing this, you acknowledge that you understand our role as a credit broker, and that we will receive a financial incentive if you take out a loan from a lender that we introduce you to.

All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over, Guarantees may be required.