Senior Manager, Embedded Finance Marketing

Mission Statement & Summary Working at pace in a commercial setting, you'll shapeNewDay's embedded finance products through clear, compelling customer journeys.With regulation as a core constraint not an afterthought, you'll ensure every interaction is compliant, meaningful, and designed to improve real customer outcomes. This is a chance to build something that scales, influences product direction, and directly contributes to portfolio performance. How you'll contribute You'll lead the embedded finance marketing strategy, delivering impactful omnichannel campaigns that drive engagement and product adoption Translate customer insight and commercial priorities into clear, compliant communications across the lifecycle You will develop and coach a small team, creating a high-performing, collaborative environment You'll partner cross-functionally with Product, Partnerships, Analytics, Legal and Creative to shape propositions and go-to-market plans You'll use data and experimentation to continuously optimise campaigns, improving customer outcomes and commercial performance Strong capability in developing and delivering marketing approaches targeted at customers within a regulated industry Confidence working with data and analytics to interpret performance and drive decision-making Expertise in managing complex stakeholder environments and delivering through cross-functional teams Strong understanding of omnichannel campaign delivery across digital touchpoints Comfort operating in fast-paced environments with evolving prioritiesAt NewDay, we value all types of diversity. We're an equal opportunity employer and believe that our differences create a vibrant, authentic working culture. We want all our colleagues to feel able to bring their whole selves to work. We don't discriminate on the basis of protected characteristics or identities. We make sure that every job is crafted to be inclusive and that people with disabilities or caring responsibilities can take part in the application and interview process.Tell us if you need accommodations: We'll put reasonable adjustments in place to support you.We work with Textio to make our job design and hiring inclusive.PermanentJob Profile - Senior Manager, Embedded Finance Marketing April 2026 final.docxAs a Senior Manager, Marketing at NewDay, you'll own the vision and execution of customer marketing strategies that drive engagement, trust, and long-term value across the lifecycle. how customers experience and engage with We're looking for these essential skills Ability to balance commercial goals with customer outcomes, using sound judgement and structured problem solving Experience leading and developing teams, with a collaborative and empowering leadership style It's a plus if you also have these skills Experience in embedded finance, fintech, or partnerships-led propositions Familiarity with CRM platforms (e.g. Salesforce) and lifecycle marketing tooling Experience improving key customer behaviours such as activation, usage, or repayment outcomes