Senior Manager, Consumer Insights

Senior Manager, Consumer Insights Coach

London, LND, GB

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose:

The Senior Manager, Consumer Insights-EMEAI is a key member of the regional marketing team and wider global consumer insights team and is responsible for advancing the consumer insights roadmap with a key focus on Coach to drive the ambitious growth and acquisition agenda of the EMEAI markets through deep consumer first understanding with a focus on 'how' and 'where' to play.

The role has high visibility in the organization and regularly interacts with EMEAI leadership as well as key global stakeholders. This role will report into the EMEAI VP Marketing Coach with a dotted line to the Global VP of Consumer Insights based in New York to ensure consistency with the global strategy & insights agenda.

The successful individual will leverage their proficiency to:

• Support execution of the consumer insights roadmap for EMEAI as well as play the key point for any global project work that is transversal in nature that supports the EMEAI strategy for Coach including market prioritization, existing and new category opportunity understanding, and expansion strategy to adapt our local execution across the 4Ps to drive acquisition
• Specifically, this role will:
• Execute projects that are qualitative & quantitative while being both brand focused (Coach) as well as transversal brand agnostic in nature including:
• Understanding of consumers across generations, regions and channels (e.g. Gen Z, marketplace/e commerce) including deep dives in local consumer understanding in priority markets (e.g France) through consumer immersions
• Support global team on the key regional market Brand Health Trackers - understand and help interpret brand perceptions and track leading KPIs - UBA, consideration
• Lead strategic consumer in homes and shop alongs in key regional markets as well as exploratory opportunity markets (e.g India and Spain) to understand how our brands fit into their lives and resonate to build our go to market and activation pipeline
• Leverage our customer database to identify trends retroactively (e.g., customer points)
• Support the EMEAI leadership on POME consumer & countrywise pipeline development as part of long range planning together with the global insights & strategy stakeholders
• Support the Brand & Performance Marketing team on key globally backed regional measurement initiatives (MMM, MTAs) as well as frameworks to support investment decisions in local activation business cases where required as a quant expert
• Drive development of the insight capability grounded in consumer behaviors by:
• Drawing relationships between macro economics, culture, technology and consumer behaviors in the region
• Aggregating both qualitative and quantitative data across industry references and regional markets to derive insights about consumer trends
• Synthesizing disparate data into impactful, data backed recommendations that are executive ready
• Lead/own relationships with third party vendors
• Developing relationships with key regional and global stakeholders and conducting quarterly workshops with key teams to drive both short term and long term strategies across consumer touchpoints and whitespace opportunities
• Champion consumer insights and the consumer centricity capability across the EMEAI organization and engage brand and cross functional partners to leverage consumer understanding into development and activation initiatives
• Utilize a wide variety of qualitative, quantitative, social listening tools, etc. (both syndicated and custom) in order to address key strategic questions

The accomplished individual will possess:

• 7+ years working as an insight professional in a role at the intersection of strategy, insights/research, and project management and comfortable managing both qualitative and quantitative workstreams
• Strong project execution and management experience with the ability to execute multiple competing workstreams and manage stakeholders effectively
• Solid experience with research methodologies and fundamentals (expertise in qual/quant methodologies from design to execution, storytelling to senior level executives, experience with MMM/MTA etc.)
• Solid experience with syndicated sources (e.g. Euromonitor/Circana, IRI, MRI, Mintel, etc.)
• Solid experience overseeing and interpreting brand trackers and integrating multiple data sources to measure consumer metrics and business performance and business direction recommendations
• Experience developing regional business strategies and long range consumer pipelines, ideally being able to work at the cross section of regional and global strategy
• Ability to be self motivated/self directed and able to excel in ambiguity
• Strong intellectual curiosity and creativity and strong consumer behavior affinity
• Demonstrated ability to work effectively within a highly matrixed organization and with external agency partners and suppliers
• Excellent written and verbal communication skills - experienced and comfortable communicating with regional and global leadership level management

An outstanding professional will have

• Retail industry and client side experience preferred
• Strong experience in customer and digital analytics and social listening
• Outstanding initiative, follow through, ability to get things done
• Strong consumer facing experience across European/international geographies
• Strong team player mentality, supporting cross functional workstreams

Please be advised that we are unable to provide visa sponsorship for this position. As such, you will only be considered if you already possess the right to work in the UK.

What Tapestry can offer you:

• Hybrid working (Tuesday, Wednesday, Thursday in office, Monday and Friday remote)
• Flex Fridays (Option to finish early on a Friday)
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Internal mobility & career progression
• Regular seasonal and cultural social events
• Equity Inclusion & Diversity initiatives which include employee business resource groups

Other benefits include:

• 25 days holiday in addition to bank holidays
• Annual Incentive Plan (company performance bonus)
• Multi brand discount up to 50% off
• Private Healthcare with health assessment (Bupa)
• Free 24/7 support for family building, fertility, maternity & newborn care, and menopause with Maven
• Headspace subscription
• Employee Assistance Programme
• Interest free season ticket loan
• Cycle to work scheme

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that's ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high tension situations comfortably.
• Learning on the Fly: . click apply for full job details