Senior Legacy Manager

Role Overview:
The Talent Set are delighted to be partnering with a charity to recruit a Senior Legacy Marketing Manager for a 6-month contract. This is a fantastic opportunity to lead the development and delivery of a sector-leading Legacy and In Memory Giving programme during a key period of strategic growth.

Reporting to the Head of Individual Giving and Legacy Marketing, you will oversee the charity s Legacy and In Memory marketing activity, delivering a best-in-class supporter experience and driving long-term income growth.

Key Responsibilities:

• Develop and implement a comprehensive Legacy Marketing Strategy, focused on increasing legacy intenders and pledgers.
• Lead the ongoing development of a stewardship and acquisition programme, ensuring engaging and insight-led supporter journeys.
• Shape and deliver a long-term In Memory Giving strategy, working collaboratively across internal teams and with external agencies.
• Manage a budget with oversight of expenditure and income targets.
• Lead the planning, implementation, and evaluation of legacy and in-memory campaigns across multiple channels.
• Build and maintain relationships with creative, media, and Free Will scheme partners to ensure campaigns are effective, compliant, and on brand.
• Line manage a Legacy Manager, with indirect management of senior executives.

Person Specification:

• Substantial experience in legacy marketing or legacy fundraising, ideally within a large or complex organisation.
• A proven track record of developing and delivering multi-channel marketing campaigns.
• Strong strategic planning and budget management capabilities.
• Excellent relationship management and stakeholder engagement skills.
• Experience managing agencies and supplier contracts, ensuring high-quality and cost-effective delivery.
• Demonstrable understanding of data protection, fundraising regulation, and compliance.
• Strong leadership and line management experience, with the ability to inspire and motivate others.
• Exceptional communication skills, with the ability to convey complex ideas clearly and persuasively.
• A proactive, solution-focused approach with a keen eye for innovation and continuous improvement.

What s on Offer:

• An exciting 6-month contract within a fantastic organisation.
• A hybrid working pattern with 1-2 days per-month onsite in London.
• A fantastic salary of £45,000 to £50,000 for the successful candidate.

How to Apply:
To apply, please submit your CV demonstrating your suitability for this role by clicking the apply now button (please do not apply via email).

We aim to get back to all successful candidates within 72 working hours. Please note you must live and have the right to work in the UK as sponsorship cannot be offered.

Commitment to Diversity:
The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.