Senior Insight Analyst
Posted 3 days 11 hours ago by Grosvenor Casinos Limited
We are seeking a highly skilled and versatile Senior Insight Analyst to join our dynamic and data-driven centralised Analytics department.
This role supports the Grosvenor venue business and provides the opportunity to deliver innovative customer analytics and actionable insights that inform commercial decisions, including acquisition, CRM, cross-sell strategies, churn, and customer behaviour.
The successful candidate will significantly impact our business strategy and customer experience. If you are passionate about data and customer insights and thrive in a fast-paced environment, we would love to hear from you.
Core responsibilities
- Customer insights: Interpret and analyse dashboards to identify key trends, opportunities, and risks across the business.
- Customer behaviour analysis & modelling: Conduct deep dive analyses on customer behaviour, including geo-demographics, transactional data, and time of day. Investigate drivers of retention and develop predictive models to inform improvements.
- Segmentation analysis & reporting: Develop and maintain customer segmentations to tailor offers and experiences. Use insights to develop strategies such as cross-sell criteria and success frameworks.
- Venue & Channel Analytics: Provide insights across venues and marketing channels, highlighting performance patterns and customer behaviours to guide strategies.
- Stakeholder engagement: Collaborate with Marketing, CRM, and Commercial teams; present findings and strategize to enhance business performance.
- Visualisation and Storytelling: Create compelling data visualisations and narratives to communicate complex insights clearly.
- Champion customer centricity by advocating for customer-focused decisions that balance satisfaction and player protection.
- Mentorship: Guide and mentor junior analysts within the team.
- Ad-hoc analysis: Perform ad hoc analyses to support various departments and provide venue-specific insights for strategic decisions.
- Degree in a relevant discipline (e.g., STEM, Maths, Statistics, Physics) or equivalent experience.
- Experience in an analytical role, preferably within the gambling or gaming industry.
- Proficiency in SQL and at least one of Python, R, or SAS.
- Knowledge of data visualisation tools, preferably PowerBI.
- Ability to analyse large datasets and translate findings into actionable insights.
- Strong communication, collaboration, and presentation skills.
- Passion for learning new technologies and data models.
Join us to benefit from a vibrant, inclusive, and fulfilling work environment that supports your career growth-.
We prioritize wellbeing with hybrid working, support networks, menopause support, and weekly PepTalks.
We invest in your development through training, leadership programs, and industry certifications.
Gain international exposure by collaborating globally.
Our benefits include pensions, bonuses, private medical and life insurance, among others. Benefits vary by location; consult your Talent Acquisition specialist for details.
The Rank Group is committed to inclusivity and fair access. If you need adjustments for your interview, please contact us.