Senior Director of EMEA Brand Marketing

Job Description

Requirements

• 12+ years of experience in brand marketing, with significant leadership experience across multiple European markets (France and across the Nordics a plus)
• Proven track record of building and scaling full funnel brand strategies that drive measurable business impact
• Experience developing of integrated campaigns across online and offline channels
• Comfort working in performance driven environments with an understanding of measurement, testing, and attribution
• The ability to balance creative ambition with commercial objectives
• Experience managing and developing teams and collaborating across functions and influencing at senior levels
• Experience in consumer tech, travel, or digital marketplace businesses is a plus

What the job involves

• KAYAK is looking for a strategic, commercially minded Senior Director, Brand Marketing to lead EMEA brand efforts for KAYAK/momondo across key markets including the UK, France, Spain, Sweden, and Denmark. This role will shape how our brands show up across the region-driving culturally relevant, insight led campaigns that deliver measurable business impact
• Reporting to the SVP, Brand Marketing, you will own the EMEA brand budget and investment strategy, partnering closely with the EMEA GM and cross functional teams (Creative, Media, PR, and Product Marketing) to prioritize resources, optimize performance, and unlock regional growth
• Define and lead a full funnel, audience first brand strategy across EMEA that balances short term performance and long term brand building
• Shape how KAYAK and momondo show up culturally across the UK, France, Spain, Sweden, Denmark and other markets, ensuring a modern, relevant, and differentiated voice
• Localize global brand positioning and messaging so it resonates in local languages and contexts
• Lead integrated, cross channel campaigns across TV, online video, OOH, audio, social, and owned channels
• Partner with the Sr. Director of Creative to deliver a dual track approach that balances storytelling and conversion
• Co develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets
• Move planning from broad demographics to intent and audience driven strategies, with channel specific creative approaches
• Set EMEA media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans
• Work with Brand Strategy & Measurement to run experiments, media mix modeling, and incrementality testing to prove impact
• Hire, mentor, and grow regional brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution
• Strong growth in direct traffic and branded search volume across EMEA
• Measurable improvements in brand awareness, consideration, and preference
• Highly effective, insight driven campaigns that deliver both performance and brand impact
• A scalable, full funnel brand marketing engine embedded across markets
• A high performing team with strong cross functional alignment