Senior Digital Performance Marketing Manager, ONTHEMARKET - London

Overview

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, the company is on a mission to digitize the world's real estate, empowering people to discover properties, insights and connections that improve their businesses and lives.

Role Description

Senior Digital Performance Marketing Manager, ONTHEMARKET - London

Join our fast paced marketing team in a senior role where you'll work with multimillion pound budgets to drive key digital performance goals. We're looking for an experienced, data driven performance marketer with a problem solving mindset and a passion for leveraging digital solutions across the board. You'll be laser focused on performance metrics, with cost per lead and cost per visit as your north stars, and will be hands on across the full digital ecosystem, including PPC, Display, Performance Max, Retargeting, Prospecting, and more.

Responsibilities

• Create and deliver effective paid marketing strategies to meet budgets and goals.
• Optimize campaigns to improve performance across search, programmatic, and social channels.
• Produce regular reports with key stats, campaign analysis, and actionable takeaways.
• Hands on management of paid campaigns to drive lead generation.
• Oversee management of social media and retargeting campaigns.
• Monitor ad performance, adjust targeting, budgets, and creatives based on objectives and metrics.
• Implement conversion rate optimisation strategies.
• Utilize data analytics to inform decisions and measure marketing initiatives.
• Conduct keyword research, ad copywriting, and ad group structuring to maximise relevance.
• Implement A/B testing methodologies for creative, landing pages, and placements to optimize CTR, conversion rates, and ROAS.
• Monitor performance metrics such as CPC, CPA, conversion rates, impression share, quality score, and ad position.
• Plan and optimize budgets regularly to achieve company targets.
• Lead other digital focused projects and initiatives as required.
• Manage, coach, and develop three marketing executives.

Qualifications

• Educated to degree level or equivalent experience.
• Proven experience managing end to end paid media campaigns across platforms (Google, Bing Ads, Meta Ads, etc.).
• Hands on experience in campaign setup, optimisation, budget management, bid strategies, and performance tracking.
• Comprehensive understanding of digital marketing principles, paid social media, PPC, SEM, display advertising, remarketing, and CRO.
• Knowledge of SEO principles and integration of PPC and SEO strategies.
• Proficiency in analytics tools (Google Analytics, Google, Bing Ads, Meta Insights) and data visualization tools.
• Ability to derive actionable insights from data analysis and identify optimisation opportunities.
• Strong copywriting skills for ad copy, headlines, descriptions, and extensions.
• Excellent analytical and problem solving skills.
• Excellent verbal and written communication skills.
• Ability to collaborate with cross functional teams.

Benefits

• Full private medical cover, dental cover, Life Assurance and member rewards.
• 28 days annual leave plus events and family perks.
• Competitive pension, season ticket loans, enhanced parental leave.
• Culture of collaboration and innovation in iconic locations.

Equal Employment Opportunity Statement

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug free workplace and perform pre employment substance abuse testing. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is committed to compliance with all fair employment practices regarding citizenship and immigration status.