Senior Digital Marketing Manager

Senior Paid Media Specialist / Senior Digital Marketing Manager

Location: Hybrid (Norfolk HQ) - Flexible working options available

Salary: Circa £50-60,000 + monthly bonus (based on company performance)

Full-time, Permanent

Are you ready to own a high-performing paid media strategy in a business that's investing heavily in digital growth?

Our client, a British B2C & D2C specialist retailer, is looking for an experienced Paid Media Specialist / Digital Marketing Manager to take full ownership of a significant PPC budget and lead their paid digital strategy from the ground up. If you're commercially minded, results-driven, and ready to make a real impact-this role is for you.

What You'll Do:

• Lead the strategy, execution, and optimisation of paid media campaigns (Google Ads, Meta, Bing).
• Manage a PPC budget of £25k/month-with the potential to grow significantly based on results.
• Analyse campaign performance and drill into keyword conversion data, attribution gaps, and drop-off points.
• Collaborate closely with internal specialists across SEO, content, B2B marketing, and web development.
• Shape a full-funnel strategy that goes beyond clicks to focus on quality leads and conversion.
• Use HubSpot and other tools to close the loop between leads and actual business outcomes.

What We're Looking For:

• Solid PPC experience-this will likely your 2nd or 3rd digital marketing role.
• Proven success managing large paid media budgets and driving ROI.
• Strong working knowledge of Google Ads (essential), with hands-on exposure to Meta, Bing, or LinkedIn.
• Commercially aware, with experience in Retail / B2C
• Comfortable with test-and-learn environments and constant optimisation.
• Familiarity with HubSpot or similar CRM tools is a big plus.
• Collaborative, analytical, and confident presenting actionable insights.

What Success Looks Like (3-6 Months):

• Stabilise performance and generate predictable ROI from paid spend.
• Implement full-funnel tracking and improve conversion visibility.
• Help the business model media spend vs. revenue generation accurately.
• Identify why 30% of leads go uncontacted and help improve funnel health.

Why Apply?

• High Impact - Your work directly influences revenue and strategic decisions- reporting into a Director.
• Ownership & Autonomy - This isn't an agency briefing role. You'll run the paid strategy end-to-end.
• Budget to Work With - £25k/month currently, with room to grow significantly if performance scales.
• Collaborative Team - Work alongside a warm, friendly team.
• Realistic Expectations - Leadership understands digital takes iteration. They're looking for smart execution and insight, not miracles.
• Growth/Career Potential - The business is scaling and willing to invest in the right person for the long term- Head of Digital Marketing is a realistic next step within the business.
• Flexibility - ideally you'll be able to get to the Norfolk office a few times a week, but if you're based further afield, less often is totally fine too.

If you want to make your mark in a role where paid media is a priority, and your decisions directly impact revenue-let's talk.

• Apply now or message for more details.