Senior Digital Analytics Lead: Product & Experimentation

A leading apparel company in Greater London is looking for a Senior Digital Analyst to spearhead the digital analytics strategy. You will be responsible for delivering insights on customer behaviors and optimizing the digital experience. Key responsibilities include analyzing customer journeys, making data-driven recommendations, and designing A/B tests to enhance user engagement. The ideal candidate will have extensive experience in digital analytics and a strong grasp of A/B testing methodologies.