Senior CRM & Personalisation Leader

Carnival UK is seeking an AVP, CRM to maximise customer lifetime value across P&O Cruises and Cunard. You will lead CRM strategy, data activation and lifecycle marketing, delivering personalised experiences across owned channels and ensuring the right message at the right time.

Reporting to the Chief Commercial Officer, you will scale the marketing technology stack, including Salesforce and Adobe Experience Platform, and build a high-performing CRM function across brands and markets.