Senior Campaign Strategy Manager

Senior Campaign Strategy Manager

Alternatives is partnering with a professional services organisation expanding across more than 20 markets to recruit a Senior Integrated Campaigns Leader.

This is an opportunity for an experienced B2B marketer to influence how global campaigns connect with regional audiences and commercial priorities. You will shape campaign strategy across EMEA, decide where and how activity should run, and work with local marketing teams to bring it to life.

The opportunity

As the business develops a more integrated approach to marketing across EMEA, you will connect global campaign ambitions with the needs of individual markets.

You will assess which propositions resonate with regional clients, prioritise audiences and markets, and develop clear briefs and activation plans across owned, earned and paid channels. Your involvement will continue through delivery, using market feedback and performance evidence to recommend what to scale, adapt or stop.

What you will do

• Translate global campaigns and brand programmes into relevant EMEA strategies, reflecting client needs, industry priorities and market opportunities.


• Recommend which campaigns to adopt or adapt, and identify opportunities for regional campaigns where global activity does not meet a shared market need.


• Develop strategic campaign briefs covering objectives, audiences, propositions, channel roles and success measures.


• Own the consolidated EMEA campaign plan, prioritising activity and sequencing delivery around commercial relevance and market capacity.


• Partner with local marketing leaders to develop integrated activation plans, balancing a consistent brand story with local relevance.


• Coordinate shared content, creative, digital and production requirements, resolving issues that affect delivery or performance.


• Evaluate results across markets and use the findings to guide investment and improve future regional and global campaigns.

What you will bring

• At least eight years' experience in B2B campaign strategy, integrated marketing, brand or campaign planning.


• Experience translating global campaigns or propositions into multi-market strategies and supporting local teams through activation.


• Strong skills in audience definition, proposition development, strategic briefing and integrated channel planning.


• An understanding of how marketing supports commercial growth in a complex, relationship-led business. Professional or financial services experience would be particularly relevant.


• Confidence using market insight and performance data to make recommendations, including when the evidence is incomplete.


• The ability to influence stakeholders across markets with different priorities, budgets and resources.


• A degree in marketing, business, communications or a related discipline, or equivalent professional experience.