Senior Buying Manager - FMCG

Posted 3 days 9 hours ago by B&M Retail Limited

Permanent
Full Time
Retail & Consumer Products Jobs
Liverpool, United Kingdom
Job Description

We're looking for an experienced Senior Buying Manager - FMCG to lead the commercial strategy and category performance of one of the UK's fastest-growing value retailers.

This is a high-profile leadership role with full accountability for delivering a profitable, customer-focused and market-leading FMCG proposition. You'll drive category growth across branded and private label ranges, leading a team of buying professionals while working closely with Supply Chain, Merchandising, Marketing, Finance and Retail Operations.

You will play a key role in shaping the future of B&M's FMCG offer, ensuring we remain competitive on price, availability, innovation and value while maximising sales, market share and profitability.

In this role you will be responsible for:
  • Developing and delivering the long-term FMCG category strategy, aligned to B&M's commercial objectives, customer proposition and growth ambitions.
  • Owning full category P&L accountability, including sales, margin, stock, promotional investment, cash generation and profit performance.
  • Leading and developing a high-performing buying team, creating a commercially focused and results-driven culture.
  • Identifying emerging consumer, shopper and market trends within FMCG to drive category growth, innovation and competitive advantage.
  • Managing branded and own-label portfolios, ensuring a compelling customer offer across everyday essentials, seasonal products and promotional activity.
  • Building strategic relationships with key FMCG manufacturers and suppliers, negotiating annual trading agreements, promotional plans and cost prices to maximise commercial performance.
  • Driving category performance through pricing, promotional effectiveness, range optimisation, availability and stock management.
  • Using market, customer and performance data to identify growth opportunities and improve category productivity.
  • Working closely with Supply Chain and Merchandising teams to ensure accurate forecasting, stock availability and operational execution.
  • Leading regular category reviews, reacting quickly to market changes, competitor activity and evolving consumer demand.
  • Identifying opportunities for NPD, range expansion and supplier innovation to strengthen B&M's FMCG proposition.
  • Supporting succession planning and talent development within the wider commercial function.
The skills & experience you'll bring:
  • Significant senior-level experience within FMCG buying, category management, commercial trading or procurement.
  • Strong understanding of FMCG markets, consumer behaviour, promotional planning and category growth strategies.
  • Proven experience managing major branded supplier relationships and negotiating complex commercial agreements.
  • Demonstrable success delivering sales, margin and market share growth within high-volume FMCG categories.
  • Strong commercial and financial acumen, with experience managing category P&L performance.
  • Experience leading and developing high-performing commercial teams in a fast-paced retail, grocery or FMCG environment.
  • Excellent negotiation, stakeholder management and influencing skills.
  • Highly analytical, with the ability to translate data and consumer insights into commercial decisions.
  • Strong understanding of pricing architecture, promotional effectiveness, range planning and category performance metrics.
  • Experience within grocery, convenience, discount retail or FMCG sectors would be highly advantageous.
  • Knowledge of own-label development, supplier sourcing strategies and category innovation would be beneficial.
  • A hands-on, entrepreneurial approach with the ability to balance strategic leadership and day-to-day trading delivery.
Why B&M?
  • discount in our stores
  • free parking for all colleagues in our Support Centre
  • colleague portal offering additional discount for retailers
  • hospitality
  • Check out our full benefits here -

B&M Retail are an equal opportunity employer. We are committed to creating an inclusive and diverse environment for all colleagues.