Senior Brand Manager

Senior Brand Manager

We're TransPennine Express and we're going places. Whether that's helping customers reach their destination, or ensuring our colleagues feel fulfilled and supported in their careers. We're looking for people with drive and enthusiasm to join our amazing team and help push for more progress within the rail industry. We look forward to meeting new faces and eager minds, ready to join our mission of creating a better-connected network in the North and Scotland, for good.

About the Role?

We're looking for a Senior Brand Manager to shape and lead the long-term strategic direction of the TransPennine Express brand, bringing its purpose, vision, and values to life across every touchpoint. Working with stakeholders and cross-functionally with internal teams and external agencies, you'll lead the development and execution of our brand strategy across all touchpoints, ensuring it resonates with customers, inspires employees, and drives sustainable growth.

We're more than trains and tracks, we're a forward-thinking business with momentum and we are focused on creating meaningful, memorable experiences for everyone who travels with us. This is a high impact role for someone passionate about brand storytelling and driving cultural and commercial transformation in an exciting time of change and growth.

Some more about the role?

• Define and drive our long-term brand strategy aligned to business goals and market insights.

• Be our brand champion, evolving our purpose, positioning, guidelines, and tone of voice.
• Work together with fantastic teams (inside and out) to make sure our brand is felt in everything we say and do.
• Work with industry colleagues and stakeholders on the journey towards Great British Railways.
• Develop compelling customer propositions and brand plans to boost brand advocacy and engagement.
• Champion creative excellence while safeguarding visual identity and brand values.
• Mentor and inspire others, bringing energy and passion to brand education and creative collaboration.
• Secure budgets through identifying new opportunities for visibility and growth.
• Keep us on track by measuring success through brand engagement, perception and commercial growth.

What you'll bring?

• Minimum of 5 years senior level brand or marketing experience in a customer-centric environment.
• A proven track record of delivering strategic brand plans that deliver commercial growth.
• Bachelor's degree in Marketing, Business, Psychology or related field.
• Strong commercial acumen, knowing your way around data and metrics to help the brand grow.
• Experience managing budgets, investment proposal and delivering ROI.
• Ability to lead cross functional teams and manage multiple projects.
• Excellent communication and presentation skills to effectively convey strategies, results, and brand vision to stakeholders.
• A strong relationship builder with internal colleagues and external stakeholders, ensuring collaboration, with ability to influence.
• Creative and innovative thinking, with proven ability to generate impactful and creative brand ideas.

If that sounds like the right fit for you, we'd love to hear from you, please click apply and complete an application form.

What we offer?

• Excellent career prospects.
• A personal development plan.
• Structured training and development
• Competitive salary paid on 4 weekly basis.
• Generous annual leave entitlement.
• Free TransPennine Express rail travel for you and your dependants .
• Travel discounts of up to 75% off other train operating companies, plus international rail travel after 1 years' service for you and your dependants .
• Free & Confidential Employee Assistance Program and Wellbeing Portal 24 hours a day, 7 days a week to help you with any finance, family, health, or wellbeing issues you have. We make sure there's someone on-hand to offer guidance, advice, and useful information for our people when they are experiencing hardship at work or at home.
• Option to join the Railway Pension Scheme with significant employer contributions.
• Family friendly maternity and paternity benefits.
• Plus, high street and lifestyle discounts as well as a cycle to work scheme .

Terms and conditions apply

Goings places has never felt better!

At TransPennine Express, it's our goal to help people reach their full potential. We offer the opportunity to not just join the transformation of the rail industry, but to lead it. Our values are designed with every team member in mind; whether it's ensuring you feel free to be yourself at work, or encouraging everyone to pull together and support each other. We promise to value our people for the individuals they are. Whichever department becomes your destination, from the tip of the train, to the tail, our only focus is heading at full speed into the future. So, if making people crack a smile helps you feel at home, and raising standards is second nature to you, we'd love to have you onboard.