Senior Brand Manager - GetPro

Short Intro and About the Job

Danoners are steering us to a more sustainable future, helping to make the world healthier. As a certified B-Corp, we have our Danone Impact Journey to 2026. This will only be possible with each and every one of our leaders.

Role Purpose:

Build and execute strategic growth plans for GetPRO as part of the wider Protein Must Win Battle, aligned with regional strategy to drive sustainable volume, net sales, and share gains.

Key Activities:

• Brand P&L delivery and market performance: Accountable for building & executing GetPRO's annual marketing plan to deliver against business targets (Full P&L accountability). Tracks brand performance against KPIs and drives corrective actions. Sits on Dairy CPT as Commercial and brand lead for GetPRO, ensuring execution of all brand/commercial levers.
• Brand building & strategic leadership: Shapes and aligns ambitious 3-year brand strategy. Builds ambitious AOP across all marketing levers to meet financial and consumer objectives. Manages portfolio strategy and resource allocation (A&P), including efficient & effective WM/NW.
• Lead communications, creative & partnerships: Leads impactful brand campaigns/activations, collaborating with IBC team for creative & media. Manages sponsorships and ambassador strategies, including London Marathon and Carlos Alcaraz activations. Ensures brand visual identity & DBAs are locally adapted. Oversees 'always on' strategies and activations in collaboration with IBC.
• Pipeline & Innovation: Leads GetPRO's 3-year innovation and renovation pipeline. Ensures excellent execution of all new launches. Contributes to team development and feedback culture.

Interactions:

Works with various functional partners including supply, finance, PRGM, commercial/category, CCD, S&I, IPRO, GS, and marketing teams (HN, ONE MKTG, IBC, GLOBAL MKTG, D studio, agencies). Participates in key forums like CPT, LIM, activity meetings, EU forums, and sales peer groups.

About You

Key skills include:

• Brand Strategy & Innovation: Crafts brand positioning, growth platforms, and innovations for profitable growth.
• Insight & Data-Driven Thinking: Converts data into insights and brand actions; skilled in performance analysis and A&P management.
• Creative & Media Excellence: Delivers inspiring creative ideas and leverages media opportunities to amplify impact.
• Leadership & Collaboration: Leads cross-functional teams and agencies with accountability and strategic influence.
• Stakeholder Engagement & Storytelling: Builds networks and communicates effectively to influence stakeholders.

Salary Range: £67,000 - £75,000 + Car allowance

About Us, Our Offer & What's Next

At Danone UK & Ireland, we are committed to better health through better nutrition for communities. We support hybrid working-balancing office presence with home working to foster community, focus, and wellness.

We offer flexible benefits and rewards. Diversity, Equity, and Inclusion (DEI) are core to our values, promoting an inclusive workplace where everyone is valued.

The application deadline is 12th August; applicants will be notified thereafter.