Sales Trainer
Posted 20 hours 27 minutes ago by Evapo Ltd
£35,000 - £40,000 Annual
Permanent
Full Time
Training Jobs
Not Specified, United Kingdom
Job Description
About evapo:
evapo is a leading multi-channel retailer in the vape industry with 58 stores and counting . We're dedicated to providing friendly, professional service and expert advice to help customers on their journey to quit smoking . As a business, we're committed to driving retail excellence through a people-first culture, innovation, and outstanding customer experiences.
Role Overview:
We're seeking a dynamic and commercially minded Retail Sales Trainer to join our team and lead the delivery of high-impact sales training across our UK store network. This is a field-based role that's perfect for someone who thrives on face-to-face coaching, understands how to influence store-level performance, and is passionate about developing people to deliver results.
You'll work closely with store teams, area managers, and the wider L&D function to elevate selling capability, improve customer satisfaction, and enhance store KPIs. A passion for retail, exceptional coaching skills, and the ability to travel independently are essential.
Key Responsibilities:
Design, deliver, and continuously improve training programmes including onboarding, product knowledge, customer service, and advanced selling skills.
Conduct in-store training and 1:1 coaching sessions to support front-line team members and store leaders.
Collaborate with Regional Managers to identify performance gaps and provide targeted training interventions.
Support the rollout of new products, campaigns, and store openings with tailored training initiatives.
Monitor training effectiveness and report outcomes using key performance indicators: conversion rate, average transaction value (ATV), units per transaction (UPT), NPS, etc.
Maintain an up-to-date understanding of the vape industry, customer behaviours, and competitor activity to ensure training remains relevant.
What We're Looking For:
3+ years of experience in a retail training, coaching, or L&D role
Proven track record of driving improved commercial performance through training
Outstanding communication, facilitation, and presentation skills
Hands-on coaching experience in a fast-paced, customer-focused retail environment
High levels of organisation, independence, and adaptability
You'll Need To Be:
Results-focused with a commercial mindset
Confident, persuasive, and energetic
A natural coach who builds rapport quickly
Organised and self-managing in a field-based environment
Adaptable and responsive to business needs
A full UK driving licence with access to own vehicle and willingness to travel nationwide, including overnight stays
What We Offer:
Base Salary: £35,000 - £40,000 (dependent on experience)
Performance Bonus
Travel Expenses: Mileage and accommodation fully reimbursed
Benefits: Company pension, colleague discount, ongoing professional development opportunities
A chance to make real impact in a growing retail brand with a meaningful mission
Join evapo and help us train the next generation of retail leaders while supporting people on their journey to quit smoking.
Job Type: Full-time
Pay: £35,000.00-£40,000.00 per year
Additional pay:
Bonus scheme
Benefits:
Company pension
Employee discount
Free or subsidised travel
Schedule:
Monday to Friday
Weekend availability
Experience:
retail, coaching and sales training: 3 years (preferred)
Work Location: On the road
evapo is a leading multi-channel retailer in the vape industry with 58 stores and counting . We're dedicated to providing friendly, professional service and expert advice to help customers on their journey to quit smoking . As a business, we're committed to driving retail excellence through a people-first culture, innovation, and outstanding customer experiences.
Role Overview:
We're seeking a dynamic and commercially minded Retail Sales Trainer to join our team and lead the delivery of high-impact sales training across our UK store network. This is a field-based role that's perfect for someone who thrives on face-to-face coaching, understands how to influence store-level performance, and is passionate about developing people to deliver results.
You'll work closely with store teams, area managers, and the wider L&D function to elevate selling capability, improve customer satisfaction, and enhance store KPIs. A passion for retail, exceptional coaching skills, and the ability to travel independently are essential.
Key Responsibilities:
Design, deliver, and continuously improve training programmes including onboarding, product knowledge, customer service, and advanced selling skills.
Conduct in-store training and 1:1 coaching sessions to support front-line team members and store leaders.
Collaborate with Regional Managers to identify performance gaps and provide targeted training interventions.
Support the rollout of new products, campaigns, and store openings with tailored training initiatives.
Monitor training effectiveness and report outcomes using key performance indicators: conversion rate, average transaction value (ATV), units per transaction (UPT), NPS, etc.
Maintain an up-to-date understanding of the vape industry, customer behaviours, and competitor activity to ensure training remains relevant.
What We're Looking For:
3+ years of experience in a retail training, coaching, or L&D role
Proven track record of driving improved commercial performance through training
Outstanding communication, facilitation, and presentation skills
Hands-on coaching experience in a fast-paced, customer-focused retail environment
High levels of organisation, independence, and adaptability
You'll Need To Be:
Results-focused with a commercial mindset
Confident, persuasive, and energetic
A natural coach who builds rapport quickly
Organised and self-managing in a field-based environment
Adaptable and responsive to business needs
A full UK driving licence with access to own vehicle and willingness to travel nationwide, including overnight stays
What We Offer:
Base Salary: £35,000 - £40,000 (dependent on experience)
Performance Bonus
Travel Expenses: Mileage and accommodation fully reimbursed
Benefits: Company pension, colleague discount, ongoing professional development opportunities
A chance to make real impact in a growing retail brand with a meaningful mission
Join evapo and help us train the next generation of retail leaders while supporting people on their journey to quit smoking.
Job Type: Full-time
Pay: £35,000.00-£40,000.00 per year
Additional pay:
Bonus scheme
Benefits:
Company pension
Employee discount
Free or subsidised travel
Schedule:
Monday to Friday
Weekend availability
Experience:
retail, coaching and sales training: 3 years (preferred)
Work Location: On the road