Sales Manager - Waterford City Ford

Location: On site / Waterford, Ireland
job type: Permanent / Full-time
Sector and subsector: Automotive General
Annual Salary range:from € 80,000.00 to € 100,000.00
Salary details: On-target Earnings

Location: Waterford

Waterford City Ford is looking for an experienced and motivated Sales Manager to join our team in Waterford.

This is a hands-on leadership role, responsible for managing the day-to-day sales operations, supporting and developing the sales team, and delivering new and used vehicle sales targets.

We are looking for someone with a strong sales background who understands how to achieve results, deliver an excellent customer experience and get the best from a team. Motor trade experience is an advantage, but we will also consider candidates from other target-driven sales environments who are ready to take the next step in their career.

Key Responsibilities

• Manage and support the sales team to achieve monthly and annual new and used vehicle targets
• Monitor individual and team sales performance against agreed KPIs
• Coach and develop team members to improve sales results and customer satisfaction
• Manage customer enquiries, leads, appointments and follow-up activity
• Support the team with customer negotiations and sales opportunities
• Ensure all sales opportunities are followed up promptly and maximised
• Identify areas where sales performance can be improved and put effective actions in place
• Maintain high standards of customer service, showroom presentation and vehicle presentation
• Work closely with senior management on sales targets, forecasts and business plans
• Ensure Waterford City Ford sales processes and standards are consistently followed
• Help build long-term customer relationships and maximise repeat and referral business

What We're Looking For

• A proven record of achieving and exceeding sales targets
• Experience managing, mentoring or supporting a sales team is an advantage
• Strong communication, influencing and negotiation skills
• Good commercial awareness and understanding of sales KPIs
• Ability to coach, motivate and develop others
• Confident dealing with customers and handling sales negotiations
• Strong organisation, administration and follow-up skills
• Positive, practical and results-focused approach to problem solving
• Ability to work under pressure and meet deadlines
• Full clean driving licence

Motor trade experience is an advantage but not essential. We are also interested in experienced sales professionals from other target-driven environments who have the leadership skills and ambition to progress into a dealership management role.

What We Offer

• Competitive salary with an attractive OTE opportunity
• Company vehicle, subject to company policy
• Full training and ongoing development
• Career progression opportunities
• Company pension scheme
• Bike to Work Scheme
• Subsidised gym membership
• The opportunity to work with a leading Ford dealership and established automotive business