Sales Manager - Dunstable

Regional Sales Manager - TMC

Location: Dunstable (LU5 5XE) Hybrid - 3 days in office, 2 from home
Permanent: £28,500 - £33,500 + up to 30% bonus OTE (45% capped)

Are you someone who is Ready to take the lead in shaping how the UK's biggest hospitality brand connects with the business travel world?

At Premier Inn we have many channels, (B2C), (B2B), working with Leisure Tours Companies and also working with Travel Management Companies who book rooms for corporate clients.

We're looking for a commercially minded, Sales Manager (known internally as Regional Travel Company Manager) to join our Sales team focusing on inactive Travel Management company accounts. If you've got a great Sales approach and a passion for building partnerships that deliver results, this is your opportunity to make a real impact.

What's the role all about?

You'll be the key point of contact for a portfolio of Travel Management Companies (TMCs) across the UK and Ireland - You'll own a portfolio of accounts, unlock new revenue streams, and position Premier Inn as the go-to choice for business travel.

This is a role where relationship management is essential. You'll also represent Premier Inn at trade shows and industry events (3-5 per year), flying the flag for our brand and building valuable connections.

What you'll be doing:

• Grow a portfolio of TMC accounts worth multiple £millions in revenue.
• Develop and execute account plans to meet growth targets.
• Identify and pursue new business opportunities within existing accounts and across the TMC landscape.
• Lead contract renewals and negotiations, working closely with the Head of Indirect Sales.
• Deliver quarterly and annual business reviews, plus monthly performance reports.
• Stay on top of industry trends, market shifts, and competitor activity - and use that insight to drive action.
• Represent Premier Inn at key trade shows and events.

What you'll get:

• Up to 30% bonus OTE (45% capped) Paid yearly
• Private healthcare
• Up to 10% matched pension
• Up to 60% discount on Premier Inn stays + 25% off our restaurant brands

What you'll bring:

• Strong commercial awareness and the ability to spot and act on opportunities.
• Great sales ability
• Confidence in using and interpreting data to identify trends and make decisions.
• Excellent communication and stakeholder management skills - you'll be connecting multiple teams to get things done.
• A proactive, self-starting attitude with a passion for delivering results.
• Comfortable using Excel (advanced level) and ideally Tableau for reporting and analysis.
• Awareness of demand, pricing, and external market factors - including news and macro trends that impact business travel.

We're Whitbread - the UK's leading hospitality business.
With over 1,200 hotels and restaurants and 38,000 team members, we're proud to serve over 5 million guests every month. We've been recognised as a Top Employer for 14 years running, and we're committed to building a workplace where everyone can thrive.

Ready to grow your career? Apply now and help shape the future of business travel at

Premier Inn.