Sales Enablement Lead

Sales Enablement Lead The Opportunity

This organisation is undergoing significant transformation across sales, marketing and operations - including the rollout of a new ATS+ CRM, a refreshed Sales Operating Model, greater use of AI, and a broader focus on integrated workforce services.

To maximise the return on these investments, the business is seeking a Sales Enablement Lead to design, build and embed high-quality sales and recruiter enablement that improves sales effectiveness, consistency and commercial confidence across the business.

This role sits at the intersection of sales strategy, training, content and systems adoption, ensuring salespeople and recruiters are equipped to sell the full breadth of services in a modern, insight-led way.

Role Purpose

The Sales Enablement Lead will be responsible for:

• Translating the organisation's strategy, services and operating model into practical, usable enablement.
• Developing sales and recruiter collateral, training and coaching frameworks.
• Driving adoption of ATS+ CRM, sales processes and AI tools.
• Improving sales productivity, deal quality and cross-sell effectiveness.

This is a hands-on role focused on build, embedding and continuous improvement, not theory.

Key Responsibilities Sales and recruiter enablement framework

• Design and own the end-to-end sales enablement approach across onboarding, ongoing training and performance coaching.
• Ensure enablement supports the new Sales Operating Model, clearly defining what good looks like at each stage of the sales process and expectations for sales, recruiters and account teams.
• Align enablement to priority segments, services and client types.

Enablement content and collateral development

• Create and maintain a suite of high-quality, practical sales collateral, including service propositions and value narratives, sales pitch decks, client leave-behind materials, case studies, proof points, discovery guides, qualification frameworks and sales playbooks.
• Ensure materials are easy to use in live client conversations, aligned to brand and messaging, and relevant across different markets, sectors and services.
• Refresh content to reflect market changes, new services and learning from the field.

Coaching and capability building

• Partner closely with Learning & Development to support onboarding pathways, shape role-specific capability requirements and ensure training reflects actual sales motion, tools and field needs.
• Design sales enablement frameworks and tools that can be embedded into formal training.
• Support sales leaders and managers with coaching frameworks, conversation guides and tools that enable consistent, on-the-job coaching routines.

ATS+ CRM and sales process adoption

• Act as a key enablement partner for ATS+ CRM rollout and adoption.
• Lead the development of role-specific training, guidance and practical CRM playbooks for sales processes.
• Reinforce disciplined pipeline management, opportunity quality and data standards, while identifying friction points and feeding back into CRM and process improvements.

AI and tools enablement

• Support the adoption of AI tools and automation across sales and recruitment by translating capability into practical use cases and creating simple guidance on how tools support productivity and deal quality.
• Ensure AI and digital tools enhance, rather than replace, strong sales fundamentals.

Performance insight and continuous improvement

• Work with Sales, Marketing and Operations to track enablement effectiveness, uptake and usage of materials and tools, and impact on sales performance and behaviour.
• Use insight from the field to continuously improve content, training and approach.

What Success Looks Like

• Salespeople and recruiters are confident selling the full offering, not just core services.
• Higher consistency in sales conversations and pipeline quality.
• Strong adoption of ATS+ CRM and the Sales Operating Model.
• Clear visibility of adoption gaps and targeted actions to address them.
• Faster onboarding and time-to-productivity.
• Clear link between enablement activity and commercial outcomes.

Skills and Experience Required Essential

• Proven experience in sales enablement, sales training, or commercial capability development.
• Strong understanding of B2B sales processes and complex services selling.
• Experience developing practical, high-impact sales content and playbooks.
• Comfortable working in a change and transformation environment.
• Ability to influence senior sales leaders and work cross-functionally.
• Strong communication skills with the ability to simplify complexity and drive clarity.

Desirable

• Experience in recruitment, staffing or professional services.
• Hands-on experience supporting CRM or sales system rollouts.
• Exposure to AI or digital enablement tools in a sales context.
• Experience enabling large, distributed sales teams across markets.

Personal Attributes

• Commercially minded and outcome-focused.
• Pragmatic and focused on what works in the field.
• Credible with sales leaders and front-line teams.
• Highly organised with strong execution discipline.
• Positive, resilient and comfortable navigating change.