Sales Development Representative

Sales Development Representative

Application Deadline: 10 October 2025

Department: Commercial

Employment Type: Full Time

Location: London

Reporting To: Head of Sales

Description

Why LBR? A amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do. Law Business Research has been selected as a winner for the 2024 Inspiring Workplaces Awards. We're proud of our inclusive and inspiring culture here at LBR and we remain committed to creating a positive workplace for all our employees. We have partnered with Business Disability Forum to help us on our journey to becoming a more inclusive employer and achieving Level 2 Disability Confident Accreditation. We also take our place in this world of ours very seriously and engage in a wide variety of charitable and community based initiatives. We work extensively with Swawou School in Sierra Leone, which we established to provide education for 120 girls. We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of gender, sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.

Key Responsibilities

The primary role of the Sales Development Representative will be to support the Lexology Panoramic sales team through utilising lead generation techniques, email and telephone campaigns and the company CRM system (Salesforce) to generate new business opportunities. Over time, you will learn and deliver the new business sales pitch. Successful applicants will have the opportunity to join the sales team in a Business Development Executive role.

What you would be doing:

• Lead generation: identifying suitable prospective authors for the Lexology Panoramic series
• Manage outreach process for prospects from key jurisdictions
• Liaise with other teams across the business identifying key whitespace and cross-sell opportunities
• Generate reports and identify key market insights for prospects and clients
• Lead qualification via proven criteria
• Manage and maintain a pipeline of interested prospects and engage the sales team on next steps
• Identify best practices for refining the lead-generation strategy

Skills Knowledge and Expertise

• Ideally 6 months minimum experience in an SDR / B2B sales / account management role
• Excellent verbal and written skills together with strong active listening expertise
• A solid understanding of a typical B2B sales cycle
• Experience and understanding of pipeline management
• Familiarity with qualification methodologies such as BANT or MEDDIC
• Previous experience selling marketing solutions within the legal or professional services market is desirable, but not essential
• Experience of using a CRM system is desirable, but not essential
• Experience of excelling in a target driven / KPI focused environment

Benefits

Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:

Start of employment:

• Eye care
• Employee Assistance Programme
• A day off for your birthday

After 3 months employment:

• Pension (4% employer contribution and 4% employee contribution)

After 4 months employment:

• Life assurance

After probation:

• Cycle to work scheme
• Season ticket loan
• £350 annual wellbeing allowance to contribute to gym memberships or fitness classes
• Puregym access
• Perks at work platform access

After 1 year service:

• Private healthcare

Additional Perks:

• Company socials
• Access to Employee Affinity Networks
• Mentoring scheme
• Volunteering Day
• Mortgage Advice
• Work from anywhere (2 weeks)
• Generous parental leave

We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page. At Law Business Research, we believe in the power of growth and the importance of nurturing talent. We have learned that building the right team delivers extraordinary results. Our fast-paced journey to becoming a global technology-driven information service provider has been built upon the values we hold close: rewarding excellence, providing meaningful work on our leading brands, and fostering an inclusive environment that is diverse, connected, and supportive. By doing this, we have grown together and achieved global success. Join us and be a part of a journey where your contributions are valued, your impact is significant, and your growth is our priority.