Sales Associate - Department Store

Sales Associate - Luxury Fashion Boutique (Central London)

We are seeking a passionate and service-driven Sales Associate to join a contemporary luxury fashion brand within a prestigious Central London retail environment. Known for its refined aesthetic, exceptional fabrics, and modern approach to ready-to-wear, the brand offers an elevated shopping experience built around craftsmanship, styling expertise, and long-term client relationships.

As a Sales Associate, you will act as a true brand ambassador, delivering a highly personalised service while contributing to the commercial success of the boutique. This role is ideal for someone who thrives in a luxury environment, enjoys building meaningful relationships with clients, and has a genuine passion for fashion and styling.

• Deliver an exceptional luxury client experience through personalised styling, product expertise, and attentive service
• Build and maintain strong relationships with both local and international clientele, developing a loyal and engaged client book
• Proactively engage in clientelling activities including outreach, appointment setting, and follow-ups to drive repeat business
• Achieve individual sales targets while contributing to overall boutique performance and team KPIs
• Demonstrate strong knowledge of collections, fabrics, fits, and craftsmanship to confidently guide clients through purchases
• Support visual merchandising standards to ensure the boutique reflects the brand's aesthetic and maintains a refined presentation
• Assist with stock management including replenishment, deliveries, and maintaining an organised stockroom
• Maintain accurate client records within the CRM system and utilise data to drive personalised service
• Contribute to a collaborative team culture by supporting colleagues and maintaining a positive, professional environment

• Previous experience within luxury or premium fashion retail
• A strong passion for fashion, styling, and delivering exceptional service
• Proven ability to build long-term client relationships and develop a personal client base
• Commercially aware with the ability to work towards and exceed sales targets
• Confident, personable, and proactive in engaging with clients
• Strong communication skills and the ability to work effectively within a team
• Highly organised with strong attention to detail

This role offers the opportunity to work with a brand celebrated for its understated elegance and contemporary design, within a dynamic retail environment that attracts an international clientele.