Sales and Marketing Manager

Responsibility

The Head of Sales and Marketing is responsible for driving students to Le Cordon Bleu London through the co-ordination of sales and marketing activities, within their assigned budget.

• Own the commercial growth strategy for Le Cordon Bleu London across Higher Education, Professional Programmes, Short Courses, Summer Programmes and B2B partnerships.
• Identify new market opportunities, audience segments, programme demand trends and growth initiatives to support sustainable student recruitment.
• Manage and train sales team to achieve sales budget
• EMP Management, Active Campaign, tracking inquiries, and sales document management
• Suggest Business development and collaboration with third parties for B2B, study programmes and bridge programmes.
• Report on Sales & Marketing activities

Tasks Develop Sales and Marketing Strategy

• Develop a sales and marketing strategy to achieve sales goals and revenues.
• Undertake market research, competitor analysis and surveys
• Undertake Data and sales performance analysis and recommendations
• Develop a marketing plan for leads creation and conversion sales strategies, activities, targets, resource inputs, budget, reporting
• Work closely with our international hubs and agents to drive student recruitment from key markets

Action Sales and Marketing Strategy

• Implement the sales & Marketing Plan liaising with institutes to develop targeted recruitment (vocational, Higher Education, B2B and summer programmes)
• Design and implement promotional events, advertising campaigns, public relations and brand awareness strategies
• Implement digital strategy to create leads
• Maintain website and develop content across all channels.
• Manage SEO and advertising performances on the web channels.
• Generate sales through attendance at trade and education exhibitions, schools visits, presentations, industry associations and events, School and University open days, networking functions, and through PR activities
• Establish university and school networks, servicing, and training career counselors
• Measure and optimise return on investment across all marketing, recruitment and partnership activities.
• Manage channel performance and budget allocation based on conversion.
• Recommend investment shifts based on performance analysis and market opportunities.

Manage sales

• Through EMP, maintain, review and follow-up inquiries databases to maximise conversion to sales
• Answer enquiries, undertake follow up and maintain database records on a daily basis
• Develop, monitor and continuously refine enrolment forecasts, sales pipeline performance and conversion targets.
• Analyse CRM, enquiry, application, enrolment and campaign performance data to identify trends, opportunities and areas for improvement.

Manage the team

• Ensure sales and marketing team are allocated tasks according to their ability and complete and report activity in accordance with agreed timetable.
• Ensure the sales team efficiently follow up on leads and their targets.
• Develop a training programme
• Undertake appraisals and performance reviews

Report

• Provide sales reports following the sales event - local and International
• Monitor and report sales and marketing activities including statistical analysis of performance on a monthly and Quarterly basis
• Monitor the use of all trademark and intellectual property and immediately report any suspected infringement to LCB International.
• Control expenses and monitor budgets for sales and marketing activities
• Continuously improve data quality, attribution tracking and recruitment analytics.
• Monitor industry trends, competitor activity, student demand and international education market developments.
• Provide strategic recommendations to senior leadership on emerging opportunities and threats.

Generally, act as a company ambassador, marketing representative, public relations spokesman and to contribute to the world-wide recognition of the Le Cordon Bleu and the trademark .

Person Profile

• Highly communicative, pro-active
• Able to travel internationally for events
• Proven track record with strong, relevant, hands on professional experience
• Highly organised individual, able to take initiative - undertakes self-development activities; seeks increased responsibilities; takes independent actions; looks for and takes advantage of opportunities; asks for and offers help when needed
• Sales and results-oriented - Self-driven, a natural forward planner who critically assesses own performance
• Team player - Balances team and individual responsibilities; exhibits objectivity and openness to other views; gives and welcomes feedback; contributes to building a positive team spirit;
• Excellent oral and written communication
• Understanding of luxury and prestige brands a must
• Ability to work to tight deadlines under pressure
• Organised with strong management skills, Excellent attention to detail
• Ability to organize and manage multiple priorities

Budgets

• Able to understand profit and loss calculations including creating a budget, revenue/expenditure estimates.

Personal Position

• Able to work on evenings/weekends, with the possibility of overnight stays during sales missions.

Computer skills

• Must be adept in use of MS Office (Excel, Word, power point) and familiar with CRM and database systems, Internet sales and email applications.

Language Skills

• English