Retail Sales & Operations Manager

Overview

We are looking for an exceptional Retail Sales and Operations Manager who will lead our team in Norfolk.

The successful candidate will be a self starter with a can do attitude and a proactive, positive outlook.

They will have an exceptional passion for delivering customer service and will be able to demonstrate this passion for WFF's unique "good fashioned service" ethic. They want to make a real difference to our customers' lives.

Who we are

Wiltshire Farm Foods, part of the apetito group, is the UK's largest ready meal supplier, cooking and delivering over 330 different frozen ready meals across the UK primarily to the elderly, their family members and healthcare professionals.

We're dedicated to making a real difference to our customers' lives by bringing sunshine to their doors through our commitment to provide good old-fashioned service.

Our intense pride drives us to continuously innovate and improve, ensuring our products and service exceed our customers' needs.

This is all whilst being an ethical and sustainable organisation that believes in doing the right thing.

Responsibilities

The Retail Sales and Operations Manager will take ownership of their territory and view it as their "own business". They will strive to produce outstanding results by embracing national support while owning and enhancing local relationships with customers and the local community.

The position has four clear responsibilities that the candidate will be expected to deliver exceptional results against, as depicted in the Wiltshire Farm Foods triangle of success:

Happy Teams - Good Old-Fashioned Service

• Lead by example, support and enable the frontline team.
• Empower and enable them to delight customers and deliver brilliant service.
• Develop and support the team to talk about our food passionately and knowledgeably.
• Create an environment where the team respects and supports each other, providing them opportunities to always strive to do their best for customers and colleagues.
• Foster a culture that prioritises the health and safety of team members above all else.

Costs of Local Distribution (COLD)

• Relentlessly focus on labour, vehicle, depot and local marketing costs as principal levers.
• Review performance monthly with the Regional Manager.
• Ensure all agreed actions are executed to keep the depot on target.

Growing Sales

• Implement all national campaign activities for new and existing customers.
• Ensure all CRM activities are executed.
• Implement local growth initiatives to deliver targets agreed (sheltered housing, CSA training, etc.).

Community Engagement

• Engage with appropriate community organisations, local hospitals and healthcare professionals at individual and group levels.

About you Essential Experience, Skills and Abilities

• Establish exceptional relationships with customers.
• Demonstrable experience of delivering sales and profitability targets, with a relentless focus on providing the best service.
• Experience of leading a team, creating a culture of engagement, and developing staff to achieve their true potential, with a willingness to be hands on in supporting day to day operations.
• Ability to interpret data to determine key levers for success.

We encourage you to apply even if you are not confident you meet all the essential criteria.

Desirable Experience, Skills and Abilities

• Retail, care, hospitality or own business experience.
• Experience of implementing and complying with Health & Safety processes.
• Experience of managing employee consultation and implementing change initiatives.

Qualifications

• GCSE or equivalent Maths and English.

You must have held a UK manual driving licence for at least 2 years.

All offers of employment are subject to a driving assessment, driving licence checks and basic DBS checks.

Company Benefits

• Competitive salary - accredited Living Wage employer.
• 33 days holiday per year, including bank holidays.
• Option to purchase up to 5 additional holiday days per year.
• Discretionary annual bonus scheme.
• Pension scheme - employer matched contributions up to 4%.
• Life assurance scheme worth at least 1 annual salary.
• Free turkey or voucher at Christmas.
• Apetito perks scheme including salary sacrifice options and retail discounts.

Our Values

As a family owned business we take great pride in being a company that makes a real difference. We develop a range of products designed to enhance health and well being for all our customers.

We are driven by a passion for service and dedicated to feeding some of the UK's most vulnerable people.

We proudly support British food and farming, focusing on using the best ethical and sustainable produce in alignment with our goal to reach Net Zero by 2040.

Our ethical standards are recognised by the ETI and we are an accredited Living Wage employer.

We embrace inclusion, empowering individuals from diverse backgrounds. Our commitment to making a real difference extends to customers, communities and staff, and we are on a mission to build an inclusive workplace where everyone reaches their full potential.